The Williams Behaviour Book
50 models to influence action
About The Williams Behaviour Book
Influencing customers and colleagues to take action is rarely easy, and yet success in business relies on being able to do this each and every day.
We want people to buy from us, respond to our emails, click on our website, fill out forms, turn up on time, and work hard.
So why is it so difficult?
What international bestseller, The Decision Book, did for simplifying strategic thinking, The Williams Behaviour Book does for behaviour change, making science accessible, usable, and fun.
Drawing on the best behavioural research, influencing expert Bri Williams has created fifty visual models to help you:
• avoid working on the wrong problem
• convert ideas into action
• move the unmotivated
When you change behaviour, you change your world.
Available March 2023.