The Williams Behaviour Book


50 models to influence action

Video Poster Image

About The Williams Behaviour Book

Influencing customers and colleagues to take action is rarely easy, and yet success in business relies on being able to do this each and every day.

We want people to buy from us, respond to our emails, click on our website, fill out forms, turn up on time, and work hard.

So why is it so difficult?

What international bestseller, The Decision Book, did for simplifying strategic thinking, The Williams Behaviour Book does for behaviour change, making science accessible, usable, and fun.

Drawing on the best behavioural research, influencing expert Bri Williams has created fifty visual models to help you:
• avoid working on the wrong problem
• convert ideas into action
• move the unmotivated

When you change behaviour, you change your world.

Paperback and hardcover formats available now.

Here's a quick overview from Bri


Have a look inside


How to get your copy

Hardcover edition of The Williams Behaviour Book

Hardcover edition


Available direct from the publisher and delivered worldwide.

Includes free access to png image files of all models, PLUS bonus free access to the Just Do This online program.

RRP $36.35 (AUD) 

Order from Blurb
Paperback edition of The Williams Behaviour Book

Paperback edition


Available through Amazon and the online retailer network. Search for ISBN: 9798211578999

Includes free access to png image files of all models.

Price set by the retailer

Order from Amazon

Bulk orders

The Williams Behaviour Book is ideal to share with colleagues, clients and conference attendees. For a discount on orders over 50 please contact [email protected] 

Download your free sample chapter

Get instant access to a free sample chapter of The Williams Behaviour Book.

Send me the free chapter please Bri!