The Williams Behaviour Book
50 models to influence action
About The Williams Behaviour Book
Influencing customers and colleagues to take action is rarely easy, and yet success in business relies on being able to do this each and every day.
We want people to buy from us, respond to our emails, click on our website, fill out forms, turn up on time, and work hard.
So why is it so difficult?
What international bestseller, The Decision Book, did for simplifying strategic thinking, The Williams Behaviour Book does for behaviour change, making science accessible, usable, and fun.
Drawing on the best behavioural research, influencing expert Bri Williams has created fifty visual models to help you:
• avoid working on the wrong problem
• convert ideas into action
• move the unmotivated
When you change behaviour, you change your world.
Paperback and hardcover formats available now.
Here's a quick overview from Bri
Have a look inside
How to get your copy
Available direct from the publisher and delivered worldwide.
Includes free access to png image files of all models, PLUS bonus free access to the Just Do This online program.
RRP $36.35 (AUD)
Available through Amazon and the online retailer network. Search for ISBN: 9798211578999
Includes free access to png image files of all models.
Price set by the retailer