How to improve your business

What’s getting in the way of people buying from you?

From clicking on your website? Completing a form? Investing, agreeing, choosing a product, paying your invoice...

Imagine how transformed your business would be if we improve the effectiveness of every possible point of contact you have with people?

Your pricing.
Your products.
Your marketing campaigns.
Your website.
Your customer service.
Your invoices.
Your emails.

That’s what I help with.

Seeing the hidden influences on behaviour and designing key moments in your business to move people the way you want them moved.

I believe it’s time you got better results. Do you?

10 tweaks you can make in 2 weeks

How to improve your business, right now

Just Do This

Behavioural Science for Small-Medium Business

Cuts to the chase to answer 'what should I do?' Be shown exactly how to improve every aspect of your business using the smarts of science. From designing your website and pitching for business, to pricing, retention and staff performance. Just Do ThisTM is behavioural science for the real-world. Read more.

Find and fix the gaps with a Behavioural Audit

Bri will conduct a behavioural effectiveness audit of your business (e.g. customer experience, website, copywriting, pricing), identify gaps and how to fix them. Contact Bri to discuss options.

Price optimisation

Knowing how to price products is the trickiest part of business. In a series of three structured sessions, Bri will help you clarify how you should price, including how to optimally communicate price points to motivate purchase.  Here's more about How to Price your Products.

Upskill your team

Up-skill your team in the techniques Bri uses with her clients to make them your in-house behavioural experts. More about improving team performance.


From speaking at the Sydney Opera House to being proclaimed Nudgestock's standout talk of the year, Bri delivers engaging and informative keynotes and seminars to enliven and inspire your team. More about speaking events

Books on using behavioural science in your business

If you prefer to read about applied behavioural techniques, Bri has a range of books you'll find useful, including The Williams Behaviour BookBehavioural Economics for Business, The Little Book of Pricing and Payment and The How of Habits

Find all Bri's books in the shop.

Project based work

Have a project that could do with a behavioural expertise? Bri works with clients all the time on a variety of projects - new product development, business positioning, pricing projects, research projects, and communications delivery. Contact Bri to discuss your requirements.

Delia Timms

We engaged Bri to help us review our sales pitch when we launched a new business. Bri brought clarity, perspective and a strategic focus to our pitch. Her very calm, considered and thoughtful approach helped us refine the message to make it much more effective. Bri helped us understand the techniques, so we could tailor pitches correctly to different customers. This helped us secure some great leads and business. It was a pleasure to work with Bri and highly recommend her work!

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