Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Reverse graffiti
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Reverse graffiti is a street art technique that uses a high-pressure hose instead of a spray can to create images.
By removing dirt and...
Is 4 the right number?
When you go to the supermarket to buy shampoo and find yourself confronted by 37 options, do you feel excited or exhausted?
We’ve all heard...
Hitch
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There’s a scene in the Will Smith movie Hitch where he’s teaching his matchmaking client how to kiss.
The secret, he says, is to...
Stealing the Porsche
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The burglar demanded the keys to his Porsche.
“Do you know how to drive a manual?”, my neighbour asked.
“Fine", the intruder grumbled. "Give...
Upstream
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As much as I tried to explain to my dog Lexi that it was too early to get up, she couldn’t be persuaded. Morning...
Normalising (and quantifying) doubt
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Talking about one of his business failures, Netflix co-founder Reed Hastings shared how they got into the mess and what they’ve done since to...
Price-less
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We tend to think of numbers as objective.
9 is nine, 5 is five.
But that’s not how customers see prices.
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In fact,...
Awareness isn't necessary
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Reviewing some change management approaches recently, I was struck by a major limitation.
Most assume people need to be aware of why and what...
Good student, bad learner
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I was a good student but a terrible learner. That’s how I would sum up my education.
By that I mean I studied by...
Ineffective influence hidden in plain sight
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 You can’t be what you can’t see.
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Unfortunately, most of what we see modelled by those around us is…guesswork in disguise.
We learnt...
The blue genie
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A large blue and yellow box arrived on my desk.
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Working in HR at Coca-Cola, I was recruiting for the highly coveted role...
My most terrifying drive
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The most terrifying drive I’ve ever experienced was on the west coast of Tasmania.
Travelling alone in my 2WD van, I drove south along...
