Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
All Posts
The poking tongue
Â
It was 1990.
Andre Agassi hadn’t beaten world number 2 Boris Becker in any of their three previous encounters.
A tournament in Indian Wells...
Making it worse
Â
More pressure isn't the answer.
Â
When we're trying to unblock procrastination, we tend to think pressure will do the trick.
Tighter deadlines, more...
It's not you. It's them.
Â
Most people arrive at a behaviour change problem with WHAT they want to change rather than WHO needs to change.Since 2020, I've been offering...
Usage prompt, not homework
Â
Stop. giving. me. homework.
Â
I was listening to a podcast recently on the fear of oversharing.
It all sounded great, right up until...
Ripped off
Â
"$60 flat rate to the city or by the meter?"
That was my taxi driver's question as I climbed into his car from the...
The change blindspot
Â
We tend to think of change as something deliberate. We're consciously aware of setting a goal, making a commitment or launching a program.
 ...
One input. Not the only input.
Â
We're told to listen. To customers. To employees.
But we assume that's enough.Â
This clip from Yes, Prime Minister will show you what I...
Spinning your wheels
Â
Most teams are exhausted and stuck at the same time.
Â
Imagine yourself in a spin class.
It's intense. There's a lot of shouting...
The roles at risk of disruption
Â
Ouch. Here's a wake-up call for white-collar professionals.
Â
The June 2026 edition of Deloitte Access Economics’ quarterly Employment Forecasts report has identified the...
How does your personality change things?
Â
You can read the room perfectly – but still lose the room entirely.
Not because your idea was bad.
Because you pitched it the...
Where procrastination advice does wrong
Â
Most procrastination advice doesn't work because it assumes the wrong problem.
Â
I've just reviewed 306 responses to my Habits Inventory. Putting off work...
100 million books
Â
James Grant needed a pen name.
Sure, it had to look good on book covers and posters.
But more importantly, it had to capture...
