Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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The stickiest falsehood in marketing
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What an absolute thrill to join the Behavioral Science for Brands podcast.
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A big thank you to Richard Shotton and MichaelAaron Flicker...
Are you being too neutral?
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I think we need to clear something up.
👉 Providing information isn’t the same as helping someone decide.
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Too often, those two roles...
The struggle to cut-through
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As I see it, there are three big problems in the modern communications environment.
I call them the 3Vs:
1. Volume: The sheer amount...
The Accountability Ruse
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We all have phrases or buzzwords that grind our gears.
For some it’s “can I pick your brain?”For others it’s “negative growth”.
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Here’s...
$70 that cost $13,000
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Would you pay $70 to get $13,000 in return?
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Sounds like an easy decision.
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But when people faced exactly that choice, almost...
Convenience is exhausting
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Convenience is exhausting.
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Have you noticed?
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We’re surrounded by tools and technology that promise convenience, yet most of us feel more depleted...
Compliant vs combative types
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If you’ve ever managed people or interacted with stakeholders, this will feel familiar.
Like this retriever who stays behind the line like they've been...
It's simple
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Simple ideas sell.
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That’s what I’ve decided.
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From Simon Sinek’s “Start With Why” to Mel Robbins’ “Let Them Theory” and Marie Kondo’s...
Genius copywriting
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Want to see some genius copywriting in two short words?
Here it is.
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“Finish update.”
Now, why is that genius?
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Most people...
Unintended consequences
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Can a fine for swearing make it more likely people will swear?
As this Bud Light Beer ad shows, incentives can backfire.
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The...
Control
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Did you know that we tend to remember ads we can skip more than those we can’t?
Because when the decision is in our...
Bridesmaids
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When it comes to change, are you Team Annie or Team Helen from Bridesmaids?
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Helen: “It’s funny how people change, isn’t it?”
Annie:...
