Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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OG Mac vs PC
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Get 11 million people to stop using their money.
It was 1966.
40 years before the Mac vs PC ads, and Australia had a...
Should do
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You know what you should do.Â
So why haven’t you?
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It’s usually not a lack of knowledge that stops us from acting.
Though...
Anyway...
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A guest co-host joined a well known podcaster on her show.
One of her bug bears, the guest shared, was when podcasters use “anyway”...
Interactions
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How many people did you influence yesterday? One? Three? A dozen? Hundreds?
How many people did you interact with yesterday? Emails, chat messages, corridor...
Shifting the risk
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How does Apple get away with selling a product that is so frail?
Much of the reaction to the foldable iPhone Duo has centred...
Feelings about facts
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Explanations have done us dirty.
We’ve assumed explaining something is enough to get people to proceed.
That knowledge equals action.
But that misses the...
Why do people love queues?
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Why do we love queues? That was the question I was asked in a radio interview the other day.
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A few factors.
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The lure of listening
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Odysseus knew he wouldn’t be strong enough to ignore the Siren’s Call, so he made sure he was strapped to the mast.
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To...
Lack of time, or lack of clarity?
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What if, instead of a lack of time being to blame, it was a lack of clarity?
In my experience, once something is clear,...
Bleak streak
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If you’ve ever found yourself slavishly returning to an app to keep a streak alive, you’ll be as worried about this as I am....
Is yes or no your default?
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Are you a "yes" or "no" person?
A friend texted to see whether I wanted to adopt a five-year-old retriever.
Visiting my parents, I...
Fastest way to get attention
Plus, I'm off for a few weeks.
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Academia is an online library for science papers. As a subscription business, they have recently changed the...
