Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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It's simple
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Simple ideas sell.
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That’s what I’ve decided.
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From Simon Sinek’s “Start With Why” to Mel Robbins’ “Let Them Theory” and Marie Kondo’s...
Genius copywriting
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Want to see some genius copywriting in two short words?
Here it is.
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“Finish update.”
Now, why is that genius?
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Most people...
Unintended consequences
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Can a fine for swearing make it more likely people will swear?
As this Bud Light Beer ad shows, incentives can backfire.
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The...
Control
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Did you know that we tend to remember ads we can skip more than those we can’t?
Because when the decision is in our...
Bridesmaids
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When it comes to change, are you Team Annie or Team Helen from Bridesmaids?
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Helen: “It’s funny how people change, isn’t it?”
Annie:...
Making them wait
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It takes a certain kind of arrogance to keep people waiting.
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Michael Jackson made the Super Bowl audience wait two full minutes from...
Taxi or train?
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On the plane to Sydney, I decided I’d take the train to my hotel when I landed.
So how did I end up in...
The Schitt's
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Are you giving people the Schitt's?
Here’s what I mean.
It’s one of my favourite clips from Schitt’s Creek. An adult son and his...
Perspective
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This video is wild.
It shows a 4WD crossing a river.Â
Or does it?
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Perspective is everything.
But you already know that.
 ...
The napkin
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Ever been in a restaurant where multiple staff come over to take your order?
It’s annoying.
It wastes their time – and yours*.
 ...
How we write vs how it's read
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When asked to help a client convince stakeholders that they need to change their method of communications, there are two approaches I can take....
Limp balloon
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Want to know why most attempts to influence customers and colleagues fail?
It’s this.
Motivation is like a balloon.
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It takes a lot...
