Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Clever move
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What a clever move by Wesfarmers, the owner of Bunnings, Kmart and Priceline.
They’ve announced a free 6-month trial of OnePass, their membership program....
Air ducts
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Air ducts under windows have always felt counterintuitive to me.
Why blow hot air out the window?
So, I asked a plumber. It’s because...
Heartbeat
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If you write like a heartbeat, you’ll bore people to death.
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Pulling together a workshop for a comms team recently, I was thinking...
Taliesin
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Famous architect Frank Lloyd Wright hated the newly installed power lines near his Taliesin West home in Arizona so much he did something radical....
How Greenwich changed time
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300 years ago, there was chaos on the seas.
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There was no “prime meridian” – no agreed longitudinal (east–west) reference point for sailors...
Permission to buy
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Why do we consume so many Easter eggs?
It’s not the chocolate per se. In fact, some of it’s awful.
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Welcome to Easter,...
Flat White or F*ck Off
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Have you heard of "Flat White or F*ck Off"?
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It came to mind when I read an article in Coffee Intelligence.
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The...
The stickiest falsehood in marketing
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What an absolute thrill to join the Behavioral Science for Brands podcast.
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A big thank you to Richard Shotton and MichaelAaron Flicker...
Are you being too neutral?
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I think we need to clear something up.
👉 Providing information isn’t the same as helping someone decide.
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Too often, those two roles...
The struggle to cut-through
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As I see it, there are three big problems in the modern communications environment.
I call them the 3Vs:
1. Volume: The sheer amount...
The Accountability Ruse
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We all have phrases or buzzwords that grind our gears.
For some it’s “can I pick your brain?”For others it’s “negative growth”.
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Here’s...
$70 that cost $13,000
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Would you pay $70 to get $13,000 in return?
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Sounds like an easy decision.
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But when people faced exactly that choice, almost...
