Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Disappearing fruitboxes
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We knew things were bad when the fruit boxes disappeared.
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No question, the corporation I’d joined a few years earlier was starting to...
Avoiding cannibalisation
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Imagine you're launching a new product but want to minimise cannibalisation of older models.
Should you compare it to your oldest (and cheapest model),...
The donut strategy
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When chairing school council meetings, a principal I knew had a simple trick: he deliberately gave people something to argue about.
His favourite example?...
Room number
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Walking down the corridor of the arty hotel I’d just checked into, I couldn’t find my room.
Because there were no room numbers.
At...
Doppleganger
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Is your business like everyone else’s?
Didn’t think so.
So why is it so hard to explain how you’re different?
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Often the problem...
Buyers are (not) liars
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I was taken aback during a sales training session when a consultant declared: “All buyers are liars.”
What he meant was you can’t trust...
Accidental detour
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Legend has it that when Tsar Nicholas I of Russia was planning the railway between St. Petersburg and Moscow, he used a ruler to...
Accents
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When you’re surrounded by people who talk like you, you don’t notice your accent.
When you’re surrounded by people who behave like you, you...
Skippable
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To make your ad memorable, make it skippable!Â
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Researchers compared skippable versus non-skippable YouTube ads. Surprisingly, skippable ads were more likely to be...
Your brain likes to blame
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It’s easier to spot faults in others than to give them credit.
And Duke University researchers think they know why.
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While placed in...
Questions > answers
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People say they want you to give them the answer.
But often, what they really want is the chance to find the answer themselves....
Scary buttons
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Every time I load up a post like this, I’m confronted with a scary button.
“Publish.”
It’s not that publishing is scary, it’s that...
