Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Easter eggs
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Easter Eggs are a master class in behaviour.
Traditional economics is built on the idea of rational actors.
In other words, people always seek...
Log jam
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When choosing to engage multiple senses, we need to make sure they complement rather than compete with each other.
A common mistake I see,...
Where most comms go wrong
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I’ve been doing this for 14 years now, and across all the thousands of pieces of work I’ve reviewed, these are the two reasons...
The uncrackable egg
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It was Christmas and I was making my grandmother’s brandy cream for the pudding. I took an egg to separate the yolk and egg white....
Getting bumped
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What do you do when someone keeps deferring a meeting with you?
Here’s what I’d suggest saying:
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“Of course, I’m more than happy...
The healthy Snickers bar
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A healthy Snickers bar.
That was the promise of the date, peanut butter and chocolate recipe, which I duly fell for.Â
But healthy in...
Nail gun
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“You write like a fire hose. You need to be a nail gun”.
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What a brilliantly evocative piece of advice given to, and...
Results before process
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You gotta give the result first.
Here’s what I mean.
Grand Designs is one of the most successful programs ever produced.
But I’m not...
Your phone
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Putting your phone upside down on the table isn’t enough.
Putting it in a drawer isn’t enough.
Even turning it off isn’t enough.
If...
The number 1 objection
What's the number one objection you are likely to get if you are selling something?Â
It's not price, it's "no thanks, we're fine".
In this clip...
Right for them, or you?
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I was watching Married At First Sight, a well known, rubbishy Australian TV dating show.Â
One of the brides was agonising over whether she...
Pushing the button
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Pedestrian buttons at many large intersections don’t work.
Deliberately.
The lights are often timed according to traffic, so pressing the button multiple times won't...
