Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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How customers REALLY make decisions
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Why do customers behave the way they do?
The more confident we are in answering that question, the more effectively we can design our...
Every shower has a learning curve
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Every time you step into a different shower, there’s a learning curve.
Sure, the objective is the same. Get clean.
And the fundamentals are...
Deadline avoidant people
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On a recent coaching call, someone asked me how to work with a team member who doesn’t want to commit to a deadline.
 ...
The email that cost me $750, but them their brand
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If you told me my subscription would be changing from $15 USD per month to $159 per month, you’d get my attention. In Australian...
Quantification fixation
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Numbers beat narrative.
That’s what 21 experiments involving over 23,000 people found.
When comparing options, whether hiring, donating, or making policy decisions, people consistently...
Converting interest into action
It's one thing to capture someone's attention, but how do you turn it into actions like buying, booking and calling?Â
In this clip - a...
Get your change out quickly
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Handing him the bundle of newspapers, the newsagent also handed my paperboy father this piece of advice:
“Get your change out quickly.”
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The...
Unshackled
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They always make me cry.
Those elephants tied to nothing but unable to move.
You’ve probably seen the videos. When young, these elephants are...
Clever or clumsy?
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I watched in horror recently as the COO of a well-known media company conducted a “quick bit of market research” (his words) on their...
Little "i" influence
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I was listening to an HR podcast recently, and as always, there was a lot of talk about the importance of influence.
But what...
Done before do
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Let’s say you need to request someone do something for you.
Here’s how you can phrase it so you increase the odds they’ll bother....
Shorter letter
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“I would have written a shorter letter, but did not have the time.”
It’s often attributed to Mark Twain, but the credit goes back...
