Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Identi-tee
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A couple of years ago, I started an Etsy store to sell t-shirts I’d designed.
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There were tees for all sorts of niches...
Time gap between promise and payoff
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We sell promises, not products is an idea I recently shared with you.
But there’s something I didn’t mention.
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While promises mean we...
Win $30k
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Would you prefer to win $30K or $30,000?
How we communicate a number is as important as what the number is.
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In this...
Common sense
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Have you ever caught yourself saying, “it’s just common sense!”
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We usually say it when someone ignores an “obvious” instruction or does something...
Rumble strips
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Road tripping through South Australia last year, I was struck by the genius of rumble strips. If you veer too close to the road’s...
Sweltering
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Watching people swelter through a European summer from wintry Melbourne, it’s hard to imagine what heat feels like.
This is a literal example of...
Who are you really recruiting?
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You may have heard about the coffee cup test for job candidates.
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Former Xero MD Trent Innes once shared that during interviews, he’d...
All berry behavioural bang
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Here’s how Boost Juice has architected choice for its customers:
Defaulting customers to the most expensive option, increasing the odds that’s what they’ll choose*....
Uniform
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Two reasons I wear tops with my logo in most of my social media content:
1. Branding
You never know where your content might...
Interrupted every 2 minutes
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“Employees are interrupted every two minutes during core work hours—275 times a day—by meetings, emails, or chats. Calculated as a rolling 28-day sum of...
Interest and curiosity are different things
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Perhaps, like me, you’ve used terms like interest, curiosity and engagement interchangeably.
Are you interested in this? Has your curiosity been piqued? Are you...
How customers REALLY make decisions
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Why do customers behave the way they do?
The more confident we are in answering that question, the more effectively we can design our...
