Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Fastest way to get attention
Plus, I'm off for a few weeks.
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Academia is an online library for science papers. As a subscription business, they have recently changed the...
Bambi in heels
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Shoes of Prey was a darling of the Australian start-up set in the early 2010s.Â
Riding the product personalisation wave, their unique approach allowed...
Seemingly innocuous
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I could spend hours talking about Amazon as a behavioural case study.
The more you look at their site, the more you realise their...
The Apple Test
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The other week I wrote about feeling icky about influence. People feel reluctant to say they’re influencing someone because it can be misconstrued as...
How's this for a sign-up?
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Most businesses with an online presence try to get our email address.
And most do it poorly.
It is usually something like: “Join our...
I didn't have an answer
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It’s one of the most embarrassing business meetings of my consulting career.
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I was invited by a former colleague to come and speak...
Distorted polling
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Every so often a business runs a poll on their social media.
To vote, people are told to click an emoji.
In this example,...
The ick about influence
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I’ve spent the last couple of weeks on-boarding 20 people into their 6 month Influencing Action program.
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I start our discussion by asking...
Energising or exhausting?
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When is change energising? When is it exhausting?
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That’s what I was invited on a podcast to speak about recently. It’s not something...
Pluck the duck
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The intuitive way to pluck this duck from the bottom of the vase is to reach in and grab it. (Definitely better if you...
60 secs
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Most emails are skimmed in less than 60 seconds.
Most office-based workers get nearly 300 messages a day.
They’re interrupted by some sort of...
Un-convincing
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When working on a behavioural challenge, the central question to keep in mind is:
How can I design this so I don’t have to...
