Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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100 hours on my knees
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A few years ago I did a 10-day silent retreat.
No talking.
No eye contact.
About 10 hours a day meditating.
It was brutal....
Costco-ing your business
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Why is Costco doing so well?
Profits in Australia are up nearly 40%, sales by a billion.
That's what I was interviewed this week...
How to make and break habits
Happy New Year!
No doubt, this is a key time of reflection and promise-making.
So, if you are keen to change your habits this year,...
Loyalty's a lie
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When invited on a vlogcast about customer loyalty, what could I say?
Because, embarrassingly, I don’t really believe in it.Â
At least, not in...
What’s wrong with it?
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Yesterday I shared an example of how price anchoring can increase sales.
But anchoring can also backfire.
Take this car for sale.
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Was...
Price perception
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Fruit doesn’t hang much lower than this.
Yet so many businesses still get it wrong.
Here are two lessons in how to make your...
Demolition
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If you’ve ever watched a house being built, you’ll know it takes about a week to demolish the old and many months to create...
The right side of the street
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The going-to-work side of the street.
That’s where Starbucks’ CEO Howard Schultz believed their cafes should be positioned.
Because he knew something simple but...
Tension
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Tension can make or break your attempts to influence behaviour, and there are two types.
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Positive tension is the kind that motivates people...
Easier to ask how
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It’s easier to ask “how” rather than “why” questions at work, have you noticed?
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Asking “why” can feel like you’re challenging intent, whereas...
Gestalt bias affects consumption
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Want to eat less pizza?Â
Try separating the slices instead of presenting the whole lot.
Here’s why.
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Researchers wanted to understand whether the...
ACDC of attention
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Getting, holding and converting an audience’s attention is probably the biggest battle we face in business.
Here’s my ACDC approach.
Attention: Capture, Direct, Convert...
