Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Normalising (and quantifying) doubt
Talking about one of his business failures, Netflix co-founder Reed Hastings shared how they got into the mess and what they’ve done since to...
Price-less
We tend to think of numbers as objective.
9 is nine, 5 is five.
But that’s not how customers see prices.
In fact,...
Awareness isn't necessary
Reviewing some change management approaches recently, I was struck by a major limitation.
Most assume people need to be aware of why and what...
Good student, bad learner
I was a good student but a terrible learner. That’s how I would sum up my education.
By that I mean I studied by...
Ineffective influence hidden in plain sight
You can’t be what you can’t see.
Unfortunately, most of what we see modelled by those around us is…guesswork in disguise.
We learnt...
The blue genie
A large blue and yellow box arrived on my desk.
Working in HR at Coca-Cola, I was recruiting for the highly coveted role...
My most terrifying drive
The most terrifying drive I’ve ever experienced was on the west coast of Tasmania.
Travelling alone in my 2WD van, I drove south along...
Raygun's Streisand Effect
The lawsuit was the best promotion.
Comedian Steph Broadbridge had to cancel her show ‘Raygun: The Musical’ after Raygun, Australia’s premier female Olympic...
Jargon
My dog's vet started using medical jargon with me.
Talking about a case he’d seen the previous day, instead of “tumour” he described a...
How to motivate the unmotivated
Ever had to convince someone that change was a good idea? That moving away from what they’re used to – whether that’s a product...
From...to
Seems to me that those in knowledge professions need to move:
From producing content to producing ideas
From output to outcomes
From responding to...
Money > time
What’s more important to customers, time or money?
That was the central question posed in new research on a European ride-sharing platform. Unlike...
