Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
All Posts
Spinning your wheels
Â
Most teams are exhausted and stuck at the same time.
Â
Imagine yourself in a spin class.
It's intense. There's a lot of shouting...
The roles at risk of disruption
Â
Ouch. Here's a wake-up call for white-collar professionals.
Â
The June 2026 edition of Deloitte Access Economics’ quarterly Employment Forecasts report has identified the...
How does your personality change things?
Â
You can read the room perfectly – but still lose the room entirely.
Not because your idea was bad.
Because you pitched it the...
Where procrastination advice does wrong
Â
Most procrastination advice doesn't work because it assumes the wrong problem.
Â
I've just reviewed 306 responses to my Habits Inventory. Putting off work...
100 million books
Â
James Grant needed a pen name.
Sure, it had to look good on book covers and posters.
But more importantly, it had to capture...
Think of a number
Â
Think of a number from 2 to 10.
Â
Multiply your number by 9.
Â
Add the two numbers of your total together.
 ...
The most important behavioural principle
Â
If you'd asked me 5 years ago, I would have said Loss Aversion was the most important behavioural principle to know.
The truth that...
Fastest isn't optimal
Â
There’s a faster way to board a plane.
All the airlines know about it, but none use it.
Why?
It’s called the Steffen Method....
Feeling judged?
Â
Ever felt judged for what you haven’t done rather than what you have?
Â
You haven't put the bins out.
You haven't finished the...
Living on a rollercoaster
Â
We live on rollercoasters, not in libraries.
So when you send someone on a course and three weeks later nothing has changed, that's probably...
But how?
I'm guessing your number one question, and why you subscribe to my newsletter, is this:
How do you change behaviour?
Â
It’s one of the hardest...
Yabba dabba
Want to see your brain in action? Complete these sentences.
 • Yabba dabba .. • One, two, three, f... • Red, Yellow, Blue, Gr… ...
