Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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SEO is dead
As I turn for home here's another in my Behaviour Bites series.
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Ep 5. Is SEO dead? How search behaviour is changing with AI....
SMART goals debunked
I'm still road tripping, so here's another episode of my Behaviour Bites series in the meantime.
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Ep 4. SMART goals debunked
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Could not...
Where should you sit?
I'm heading off on a few weeks leave.
So I'll be sitting in my van...a lot.
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Instead of daily emails, I'll instead be sharing...
Three giant mirrors
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If you visit the town of Rjukan in Norway, you’ll notice something remarkable.
High on the surrounding mountains are three giant 183 square foot...
Soft skills has a branding problem
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Soft skills have a branding problem.
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They get taken for granted – assumed to be innate – while technical skills get all the...
Out of stock
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Imagine your favourite product is out of stock.
Do you want it even more because it’s not available?
Or do you get annoyed at...
Tenny
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I’ve been looking after a friend’s dog, Tenny.
Tenny spends an enormous amount of energy trying to anticipate my next move.
Sometimes he’s right....
Corks
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I keep a wine cork on my desk to remind me of one of the most remarkable large-scale behaviour changes in business, and one we...
We don't like to think
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If mental effort is unpleasant, why do people seek it out?
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That was the paradox researchers were keen to explore.
Across a meta-analysis...
Tough conversations
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Many of us fear tough conversations.
So we put them off.
Or we exhaust ourselves by mentally rehearsing every possible scenario.Â
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We inflate...
Do they want to change?
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Does the person you’re trying to influence want to change?
The answer to that question will direct how you are best to influence action....
Yours or theirs?
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Before you create your message – that next email or presentation – this might help.
Don’t think of it as your output.
Think of it...
