Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Holding attention
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There are three stages of attention: Get, Grow and Go.
Get is about attracting interest (watch a clip on that here).
Go is converting attention to action...
Buying behaviour
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Instead of focussing on buyer behaviour, focus on buying behaviour, instead.
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While buyer behaviour prompts you to consider the type of person you...
Don't ask for feedback
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Don't ask for feedback, do this instead...
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Research from Harvard Business School has found that people give better, more actionable insights when they...
Consistency is a problem
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Viewed from sea level, a mountain peak looks even more impressive🏔️.
Contrast does that.
Which is something to keep in mind when you are...
Forrest was wrong
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Forrest Gump famously said that life was like a box of chocolates - you never know what you’re gonna get.
But that’s not really...
Always thus
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“The importance of making a living, the problem of getting from Monday to Friday so that one can enjoy the pleasures of the weekend,...
Grey gelato
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You can have any flavour of gelato as long as it’s grey.
Brazilian artist João Loureiro recently collaborated on his “Greyscale Edible” installation with...
Telling a great story
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Yesterday I shared a story about running for my life.
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But the elephant story was the vessel for the broader message about bewilderment...
Running for my life
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The fastest I've ever run was running for my life.
And then I fell over.
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It was day two of a walking safari...
We sell promises, not products
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We sell promises, not products.
I’m sure I’m not the first to say this, but your product – whether that’s a shoe, an ice...
Brains prefer the future
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The future is the brain's preferred state đź§
According to neuroscientist Carmen Simon, people think about the future approximately once every 15 minutes, and...
Not doing
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“Part of your job is not doing your job” is how Very Good Copy author Eddie Shleyner puts it.
He’s talking about copywriting and...
