Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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The penny dropping
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One of my favourite sounds? The sound of the penny dropping.
I often have the pleasure of hearing realisations in real-time when my clients kindly...
Letter of the law
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There’s the letter of the law – behaving according to exactly what has been written, and the spirit of the law – acting in...
Time traveller
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You don't need a DeLorean or Tardis to time travel.
We do it everyday.
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We have two versions of ourselves - Now Me...
Easter eggs
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Easter Eggs are a master class in behaviour.
Traditional economics is built on the idea of rational actors.
In other words, people always seek...
Log jam
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When choosing to engage multiple senses, we need to make sure they complement rather than compete with each other.
A common mistake I see,...
Where most comms go wrong
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I’ve been doing this for 14 years now, and across all the thousands of pieces of work I’ve reviewed, these are the two reasons...
The uncrackable egg
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It was Christmas and I was making my grandmother’s brandy cream for the pudding. I took an egg to separate the yolk and egg white....
Getting bumped
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What do you do when someone keeps deferring a meeting with you?
Here’s what I’d suggest saying:
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“Of course, I’m more than happy...
The healthy Snickers bar
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A healthy Snickers bar.
That was the promise of the date, peanut butter and chocolate recipe, which I duly fell for.Â
But healthy in...
Nail gun
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“You write like a fire hose. You need to be a nail gun”.
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What a brilliantly evocative piece of advice given to, and...
Results before process
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You gotta give the result first.
Here’s what I mean.
Grand Designs is one of the most successful programs ever produced.
But I’m not...
Your phone
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Putting your phone upside down on the table isn’t enough.
Putting it in a drawer isn’t enough.
Even turning it off isn’t enough.
If...
