Don't be annoyed. Be effective.
Use behavioural science to influence business outcomes.
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Paid for the ticket
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“I bought a ticket for a very cool event tonight but it’s cold. My friend has cancelled because she is sick and I don’t...
Tease
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Delaying the payoff has to serve the audience, not the storyteller.
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I’ve noticed in a lot of social media clips that people get...
Moving baseline
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Camped at Berri in South Australia, by the banks of the Murray River, I stopped to marvel at signposts showing how high the flood...
Adjusting the seat
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What’s the first thing you do when you’re about to drive an unfamiliar car?
Adjust the seat.
You need the car to fit you....
Fastest path to your customer's brain
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What’s the fastest route to the brain?
Sight? No.
Hearing? No.
Smell? Yes.
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So what if your alarm clock woke you not with...
Canned tomatoes
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If you're an Aussie, do you prefer to buy Australian Made?
According to Roy Morgan research, the answer is probably yes. 86% of Australian...
Stealing the Porsche
While I hated learning how to drive a manual car, I've always been thankful that my parents insisted that's what I did. For one thing,...
SEO is dead
As I turn for home here's another in my Behaviour Bites series.
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Ep 5. Is SEO dead? How search behaviour is changing with AI....
SMART goals debunked
I'm still road tripping, so here's another episode of my Behaviour Bites series in the meantime.
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Ep 4. SMART goals debunked
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Could not...
Where should you sit?
I'm heading off on a few weeks leave.
So I'll be sitting in my van...a lot.
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Instead of daily emails, I'll instead be sharing...
Three giant mirrors
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If you visit the town of Rjukan in Norway, you’ll notice something remarkable.
High on the surrounding mountains are three giant 183 square foot...
Soft skills has a branding problem
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Soft skills have a branding problem.
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They get taken for granted – assumed to be innate – while technical skills get all the...
