Something funny happens the moment people are required to commit to change.
At work.
In their personal lives.
Up until that point, it looks a little like this.
We forget about what we have and get excited about what can be.
But then, when push comes to shove and we have to leave our comfort zone, it looks more like thisโฆ
Suddenly familiarity looks really good.
I think this is why the Distracted Boyfriend meme is so spectacularly popular.
It reveals a truth about human nature.
There's a constant tension between comfort and change.
The Devil You Know.
The Devil You Want to Know.
If you are seeking to influence people to change behaviour โ
customers, colleagues, loved ones โ the key is thisโฆ
- Give them nothing to fear if they do change.
- But something to fear if they donโt.
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