The science of getting people to take action. Best selling books like Nudge, Predictably Irrational and Thinking Fast and Slow have put Behavioural Economics on the business radar. While making this emerging field of behavioural science accessible, the time has come for a book to show those in business how to apply Behavioural Economics to real world business issues. Behavioural Economics for Business is the answer. 240 pages.
When it comes to habits, the question is not why or what, but how. In The How of Habits, Bri brings the best of behavioural science together to address: why we have habits; common traps we fall into when trying to change; tricks we can use to make it easier; and ways to bust the baddest of habits. 106 pages.
(120 pages) Getting customers to buy. Getting customers to pay. How you represent price is one of the biggest decisions you make as a business, so why risk getting it wrong? In The Little Book of Pricing and Payment, Bri details how to use behavioural psychology to communicate pricing and maximise conversion.
(24 pages) We spend a lot of time and money writing emails and letters, yet so many fail to engage the reader in the way we want. In The Little Book of Letters and Emails Bri details six golden rules for compelling communications.
(44 pages) Imagine if you could turn up to work everyday knowing the secrets of behaviour? Imagine knowing what really motivates people to do what they do? Imagine no longer being perplexed as to why people ignore what’s good for them, and engage with what’s bad? The Little Book of Behavioural Economics is your entrée to the behavioural science of customer irrationality, bringing together eleven of Bri's most popular and important articles on applied behavioural economics.
(44 pages) Quirky lessons in behavioural effectiveness. Examples of behavioural effectiveness are all around but sometimes we don't see them, let alone apply them to our business. In Move the Shampoo Bri shares fourteen strategies for getting people to take action.
Get hands-on with behavioural techniques. Learn such things as: What Behavioural Economics is and how it creates immediate value for you; Where most businesses go wrong and how to get influence right; How to analyse behavioural challenges; How to design behavioural solutions
If you are familiar with Behavioural Economics but unsure how to apply it to your work then coaching could be perfect for you. Speak directly to Bri about your workplace issue and together you will interrogate and develop solutions using BE.
Self-guided online course on getting people to take action with behavioural science.
A cost effective way to embed behavioural science in your business is to have Bri on call to answers questions, run seminars and review projects. This means Bri is committed to your business while you retain the freedom to direct where you need her skills applied.