Self-guided online course + coaching for micro businesses or solo practitioners on getting people to take action with behavioural science. Includes 2x 1:1 coaching with Bri (worth $500) plus complimentary e-books.
Self-guided online course for micro businesses or solo practitioners on getting people to take action with behavioural science. Includes full course access for 365 days.
14-day express access to the Influencing Action self-guided online course. If you want training in a compressed timeframe, this is the version for you.
Self-guided online course for teams within organisations on getting people to take action with behavioural science. Includes group coaching, customised on-boarding and e-books.
Get hands-on with behavioural techniques. Learn such things as: What Behavioural Economics is and how it creates immediate value for you; Where most businesses go wrong and how to get influence right; How to analyse behavioural challenges; How to design behavioural solutions
Behavioural science for SMBs. Online program of "how-to" videos, templates and tools that cover how to tackle everyday business issues. Includes exclusive podcast and access to monthly Q&A with Bri.
Craft a presentation with the right kind of impact using behavioural techniques. Bri will coach you on aspects of your presentation, including content and delivery.
Enjoy more effective work and personal relationships. 1:1 personalised coaching with Bri will help you identify reasons why you might not be having the impact you want, and what to do differently.
Knowing how to price products is the trickiest part of business. In a series of three structured sessions, Bri will help you clarify how you should price, including how to optimally communicate price points to motivate purchase.
50 Models for Influencing Action. What international bestseller, The Decision Book, did for simplifying strategic thinking, The Williams Behaviour Book does for behaviour change, making science accessible, usable, and fun. Drawing on the best behavioural research, influencing expert Bri Williams has created fifty visual models to help you avoid working on the wrong problem, convert ideas into action, move the unmotivated and much more. 224 pages.
The science of getting people to take action. Best selling books like Nudge, Predictably Irrational and Thinking Fast and Slow have put Behavioural Economics on the business radar. While making this emerging field of behavioural science accessible, the time has come for a book to show those in business how to apply Behavioural Economics to real world business issues. Behavioural Economics for Business is the answer. 240 pages.
When it comes to habits, the question is not why or what, but how. In The How of Habits, Bri brings the best of behavioural science together to address: why we have habits; common traps we fall into when trying to change; tricks we can use to make it easier; and ways to bust the baddest of habits. 106 pages.
(120 pages) Getting customers to buy. Getting customers to pay. How you represent price is one of the biggest decisions you make as a business, so why risk getting it wrong? In The Little Book of Pricing and Payment, Bri details how to use behavioural psychology to communicate pricing and maximise conversion.
(24 pages) We spend a lot of time and money writing emails and letters, yet so many fail to engage the reader in the way we want. In The Little Book of Letters and Emails Bri details six golden rules for compelling communications.
(44 pages) Imagine if you could turn up to work everyday knowing the secrets of behaviour? Imagine knowing what really motivates people to do what they do? Imagine no longer being perplexed as to why people ignore what’s good for them, and engage with what’s bad? The Little Book of Behavioural Economics is your entrée to the behavioural science of customer irrationality, bringing together eleven of Bri's most popular and important articles on applied behavioural economics.
A cost effective way to embed behavioural science in your business is to have Bri on call to answers questions, run seminars and review projects. This means Bri is committed to your business while you retain the freedom to direct where you need her skills applied.
Bri will work with you on your project to identify and resolve behavioural issues. Scoped to your requirements and budget.
Spread the word and share the spoils. Earn 10% commission on sales of Just Do This for the life of a customer's membership.
Text mismatched with formatting showcases the Stroop effect. It takes us longer to process a message when there are incompatibilities like this.
Behavioural science has a replication crisis, some would say. Now your t-shirt can say it too.
A cheeky definition of Bounded Rationality (i.e. the limits to rational decision making). .
It's not up to you whether you have habits. It's up to you which habits you have.