Make 2021 the year you really influence outcomes. The Influencing Action course is now open.
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Products

Books

Behavioural Economics for Business

The science of getting people to take action. Best selling books like Nudge, Predictably Irrational and Thinking Fast and Slow have put Behavioural Economics on the business radar. While making this emerging field of behavioural science accessible, the time has come for a book to show those in business how to apply Behavioural Economics to real world business issues. Behavioural Economics for Business is the answer. 240 pages.

Print and PDF formats
The How of Habits

When it comes to habits, the question is not why or what, but how. In The How of Habits, Bri brings the best of behavioural science together to address: why we have habits; common traps we fall into when trying to change; tricks we can use to make it easier; and ways to bust the baddest of habits. 106 pages.

Print, PDF and e-book formats
The Little Book of Pricing and Payment

(120 pages) Getting customers to buy. Getting customers to pay. How you represent price is one of the biggest decisions you make as a business, so why risk getting it wrong? In The Little Book of Pricing and Payment, Bri details how to use behavioural psychology to communicate pricing and maximise conversion.

Print, PDF and e-book formats
The Little Book of Letters and Emails

(24 pages) We spend a lot of time and money writing emails and letters, yet so many fail to engage the reader in the way we want. In The Little Book of Letters and Emails Bri details six golden rules for compelling communications.

PDF and e-book formats
The Little Book of Behavioural Economics

(44 pages) Imagine if you could turn up to work everyday knowing the secrets of behaviour? Imagine knowing what really motivates people to do what they do? Imagine no longer being perplexed as to why people ignore what’s good for them, and engage with what’s bad? The Little Book of Behavioural Economics is your entrée to the behavioural science of customer irrationality, bringing together eleven of Bri's most popular and important articles on applied behavioural economics.

PDF and e-book formats
Move the Shampoo

(44 pages) Quirky lessons in behavioural effectiveness. Examples of behavioural effectiveness are all around but sometimes we don't see them, let alone apply them to our business. In Move the Shampoo Bri shares fourteen strategies for getting people to take action.

Print, PDF and e-book formats

Training and coaching

Influencing Action for Organisations

Self-guided online course for teams within organisations on getting people to take action with behavioural science. Includes group coaching.

Online course + coaching
Influencing Action

Self-guided online course for micro businesses or solo practitioners on getting people to take action with behavioural science. If you want to know how people are wired so you can solve any problem, this is the course for you.

Online course
Just Do This

Self-guided online course for small and medium business owners who want to know exactly what to do to improve their business effectiveness. This is about cutting to the chase and getting the job done.

Online course
Applied Behavioural Techniques Workshop

Get hands-on with behavioural techniques. Learn such things as: What Behavioural Economics is and how it creates immediate value for you; Where most businesses go wrong and how to get influence right; How to analyse behavioural challenges; How to design behavioural solutions

2-day, 1-day and half-day options
Behavioural Techniques Coaching

If you are familiar with Behavioural Economics but unsure how to apply it to your work then coaching could be perfect for you. Speak directly to Bri about your workplace issue and together you will interrogate and develop solutions using BE.

45 min phone sessions

Consulting

Expert on-call

A cost effective way to embed behavioural science in your business is to have Bri on call to answers questions, run seminars and review projects. This means Bri is committed to your business while you retain the freedom to direct where you need her skills applied.

Retainer model
Project based

Bri will work with you on your project to identify and resolve behavioural issues.

POA
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Two Step

Register your interest and Bri will let you know as soon as the course is available