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What people pay attention to

 

I was updating my LinkedIn profile and was given the option for AI to rewrite it.

You’ve probably seen these AI integrations across a number of different platforms?

And to my delight, AI did an excellent job.

It covered all bases and flowed really nicely. (You can read for yourself it at the bottom of this post).

So I pressed publish.

But then I started to wonder, what is the point of my profile?

What am I trying to communicate BEYOND the words?

Because there were two problems...

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7 words you should use more often

There are seven words I guarantee you, your customers, and your boss will love. 

There is nothing you need to do.

Here's an example.

A few weeks ago I received an email from my website host Kajabi.

---

"Hello Bri,

 

You may have heard about the new email requirements for bulk senders starting February 4, 2024. Yahoo and Gmail have separately announced updated requirements to deliver email to their platforms. Their goal is to better secure customers' inboxes and provide an...

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Surely this only works on idiots?

Surprisingly, this is the type of comment I love.

"Surely this only works on idiots?" 

The comment was in response to a clip I'd posted about how decimals and commas elongate a number.

For example:

50,000.00

50,000

50000

50k

In the clip I show an ad promoting a $50k cash giveaway and make the point that it would have been more impressive (though less poetic) had they used $50,000.00.

It's known as Magnitude Representation (Coulter, Choi and Munroe, 2011).

So why...

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Change management Vs. Behaviour change

Change management isn’t really about behaviour.

Back when I worked in corporate, we'd have rounds of Change Management.

Yes, that's Change Management with a capital C and M.

Because Change Management was a program of work. A process to shepherd the workforce from one system to another. This could be new software, new policies or a new management methodology.

That means it's about changing behaviour, right?

We participated in hours of briefings and brain storms to ensure we were engaged,...

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Five burning issues

 

Five emerging issues that small business owners are struggling with right now?

That’s what I asked ChatGPT.

The unsurprising result?

It came back with issues that are NOT in fact emerging. They’re not new. They are not of this time, specifically.

And that’s because not as much changes as we think. 

The fundamentals of running a business stay the same.

So, what were the five issues ChatGPT listed?

  1. Financial management - being able to manage cash flow and budget
  2. ...
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How to engage your audience

 

Want to know the secrets of great presentations?

Whether you're on stage or in the audience, there are two things great presenters do.

They make the familiar strange and the strange familiar.

In this video I'm going to take you through the four questions that will help engage and move your audience:

  1. What are the existing assumptions your audience has?
  2. How can you flip this?
  3. What do you want them to do differently?
  4. How can you make this new action familiar?
  5. ...
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The science of effective Lead Magnets

 

Should you require people to provide an email so they can download a brochure from your website?

In this video behavioural expert Bri Williams shares the pros and cons for requiring an email from your customer, and how to do it well.

More about Just Do This: www.briwilliams.com/about-just-do-this

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Secret thresholds that change behaviour

 

You are special. I know you are.

So am I, of course. There’s no one like me.

We think we’re unique, us humans. That no one sees the world quite like we do.

‘That may apply to other people’, we think, ‘but not me.’

But it doesn’t mean, as a species, we don’t follow patterns. That our behaviour isn’t predictable.

Case in point, we all tend to react to psychological thresholds.

Imagine you are running a marathon, for example....

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The Just Do This podcast

 

You are busy. I get it. 

Now you can get behavioural lessons wherever you are and whenever it suits!

I've turned core lessons from Just Do This into a podcast that can be listened to from your favourite podcasting app, like Apple and Google podcasts.

It's exclusive to Just Do This members as part of their membership - there's no extra cost.

Just another reason to join Just Do This.

Sill not sure? Have a look for yourself with free access for 24 hours...

 

Get...

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The Just Do This Affiliate Program

 

Help me spread the word about Just Do This and earn commission!

I'm a solopreneur so it helps when people who like what I do share it with others.

When you become an Affiliate you not only get access to special discounts to offer your contacts but earn 10% of any sale.

You don't even have to be a Just Do This member yourself to sign-up.

This is perfect for accountants, lawyers, IT specialists, designers, or anyone who has small business...

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