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I was updating my LinkedIn profile and was given the option for AI to rewrite it.

You’ve probably seen these AI integrations across a number of different platforms?

And to my delight, AI did an excellent job.

It covered all bases and flowed really nicely. (You can read for yourself it at the bottom of this post).

So I pressed publish.

But then I started to wonder, what is the point of my profile?

What am I trying to communicate BEYOND the words?

Because there were two problems...

There are seven words I guarantee you, your customers, and your boss will love. 

There is nothing you need to do.

Here's an example.

A few weeks ago I received an email from my website host Kajabi.

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"Hello Bri,

You may have heard about the new email requirements for bulk senders starting February 4, 2024. Yahoo and Gmail have separately announced updated requirements to deliver email to their platforms. Their goal is to better secure customers' inboxes and provide an...

We waste a lot of time writing emails that get ignored, or worse, provoke an unintended response.

So here's how to write emails that work:

First ask, is the news you are sharing with your customer good news or bad news for them?

If it is good news, the tone can be upbeat and positive. If it is bad news, you’ll need to tread more carefully.

Then ask, what do you want them to do as a result of reading your email? Do you want them to do something (action required) or do nothing (no action...

I was nervous, of course. 

Approaching the Vice Chairman of Ogilvy, one of the world's most successful advertising agencies, for a blurb for my new book was a little daunting.

But Rory Sutherland is an exceedingly generous and supportive person who told me he'd be delighted.

'Bri Williams is the Linnaeus of human behaviour', he wrote. 'The best taxonomy of the different approaches to understanding human behaviour I have ever seen'.

Wow! 

But...please excuse my...

Lots of people want to keep a daily journal, but don’t know what to write or find it becomes a bit of a hassle.

In this video I’m going to share the format that will make your daily journaling session easy, fun and repeatable.

PLUS, the behavioural science that makes it work.

Let’s get started.

While I use my favourite bit of tech, my reMarkable tablet, pen and paper is perfectly fine.

Simply draw a quadrant, splitting your page into four. In reMarkable, I’m using the...

Do you write annoying emails? Do you receive them? Poorly written emails irritate both the recipient, who resents the interruption, and the sender, who gets frustrated by a lack of response.

So how to get them right? I’m about to take you through five real-life examples that illustrate traps to avoid and how to better engage your intended reader.

I’ve redacted the details of the sender because in no way is this intended to criticise them personally....