Baby birds
Baby birds open their beaks for two reasons.
They trust their parent and it’s worth it. They get fed.
Customers and colleagues open your emails for the same reasons.
Different
My word for the year is different.
Or to put it a better way, different is my word for the year.
It’s been remarkably clarifying.
From taking a different path when walking the dog to changing parts of my website and taking on different projects, reminding myself to be ‘different’ has been powerful.
It’s helped me unshackle from my status quo.
I’m even writing differently. Have you noticed?
Looser. More conversational.
And in the spirit of that, I’m...
The science of effective Lead Magnets
Should you require people to provide an email so they can download a brochure from your website?
In this video behavioural expert Bri Williams shares the pros and cons for requiring an email from your customer, and how to do it well.
More about Just Do This: www.briwilliams.com/about-just-do-this
