Influencing Action with Behavioural Science

Online course

Why people don't do what you want them to, and what to do instead.

"The most enjoyable course I have ever done." Lenny D.


About Influencing Action

"Fantastic and fascinating course." - Aaron T.

Everything we do in business is about influencing action. Getting customers to buy, clients to sign, colleagues to contribute, investors to back us and staff to be more productive.

And yet, that's probably where we go wrong most often.

The result? Frustration, missed opportunities and wasted effort.

In this course you will learn how to anticipate barriers to action before they happen, and devise solutions to make your life easier and more effective. You'll even have fun as you learn.

And best of all, you can take the course as an individual or team within an organisation.



Read the course outline
Influencing Action online program 6 module overview

Aaron T.

"Fantastic and fascinating course. The Zorro technique was my peak and I now have a clear path in my head of how to use this to gain more clients and hopefully influence existing ones to use more of the services we offer!"

Lenny D.

"I knew about the model before as it was mentioned in a course from Rory Sutherland. I wanted to know more and have refined a first mind map I did on the model. The peak for me was all of those funny moments which made this course the most enjoyable course I have ever done."

Course Outline

Including over 3 hours of content, activities, templates and a members-only online community, Influencing ActionTM is structured in bite-sized chunks across five modules.

Module 1 explains why we've been approaching behavioural influence in the wrong way (which is why some days feel SO frustrating!), and how to fill an important gap in our understanding of customer behaviour.

Module 2 delves into laziness. In other words, why the people we're trying to influence can't.  be.  bothered.

Module 3 covers an interesting paradox. We like the freedom to choose but then get overwhelmed by it.

Module 4 takes us into the murky world of fear. Why the people we're trying to influence are scared to do what we're asking and what to do to get them over the line.

Module 5 wraps things up. We peak behind the curtain of behavioural techniques and Bri reveals all her secrets!

Module 6 a special bonus module on influencing different personality types.

By the end of the course you'll be able to...

Course objectives

By the end of the course you will be able to:

  • Identify and overcome the three reasons people resist doing what you want them to
  • Explain how NOT to influence action
  • Explain what behavioural economics is and why it's important
  • Get people to build their own case for change
  • Identify different personality types and how to adapt your approach to each
  • Embed behavioural techniques into your work life
  • Analyse and resolve any behavioural challenge

Instead of paying thousands to attend a workshop, access the best of Bri's training from anywhere, at anytime.

The course is available for individuals or teams within organisations

Choose which program suits you


12 month access to OL course + coaching + community. Find out more about embedding behavioural techniques.

See pricing and inclusions


12 month access to OL course + community. Find out more about transforming your approach.

See pricing and inclusions


14-day access to OL course. Find out more about your compressed program.

See pricing and inclusions

100% Money Back Guarantee

I want you to feel comfortable working with me, so I would like to offer you a 100% money back guarantee on the Influencing ActionTM course.

If you discover within 30 days of purchase that the course is not what you expected, get in touch and I'll refund your investment. 

It's time to get started

Elisa M.

"The course certainly had my attention throughout. I liked the way it was presented - in bite sized chunks. The peak for me was the Zorro technique! This has given me the confidence to go out and grab (!) some new clients. The behavioural analysis and solution design on myself was interesting too. I'm very excited and feel like I have a clear plan rather than a jumbled mess in my brain!"

Katy P.

"I think my peak moment came from the Zorro technique. I could understand and relate. It has PEAKED ;) my interest. You have put the course into short parts which were great, allowed me to go through smoothly, making sure I'm not overwhelmed by the length or amount of information. Your use of funny GIF's and short clips brought enjoyment to the course."

Influence Action today!


Access this engaging and informative course today.

You'll get:

6 modules of bite-sized content 

12 months unlimited access to content, templates and member-only online tools*

Exclusive access to the Influencing Action Community*

* Express members receive 14-day access and do not gain access to the community.

See pricing and unlock the course today

Behavioural principles you'll learn about

Behavioural science is only useful if it makes sense to you and how you work so this is the first and last time you'll see these biases and heuristics mentioned in a laundry list! Instead, the course is about what these principles mean in the real world.

  • System One
  • System Two
  • Status Quo Bias
  • Commitment devices
  • Endowed Progress Effect
  • Loss Aversion
  • Paradox of Choice
  • Illusion of Explanatory Depth
  • Processing Fluency
  • Social Norms
  • Procedural Fairness
  • Sunk Cost Fallacy
  • Relativity
  • Identity Bias
  • Ambiguity Effect
  • Default Bias
  • Short-Term Bias
  • Peak-end Rule
  • Size Congruency Effect
  • Priming
  • Say vs. Do Gap
  • Anchoring
  • Framing
  • And more!
See pricing and unlock the course today

More about what you get

  • 12 months unlimited personal use for Embed and Transform members (Express members get 14-day access)
  • Over 3 hours of content across 6 modules
  • 43 videos
  • 5 downloadable worksheets
  • 3 member-only online tools
  • 4 ways to address effort
  • 4 ways to maximise reward
  • 3 reasons people get overwhelmed
  • 3 strategies to provide clarity
  • 7 ways we trigger fear
  • 2 strategies to address anxiety
  • 4 ways to categorise personality types

Individual coaching is included in the Embed program, as well as bonus e-book resources.

See pricing and unlock the course today

Greg B.

"I really enjoyed the material and the engagement. All topics were relevant in our day-to-day working life. Understanding customer behaviour and utilising the fundamental questions template allows me to really delve into the customer's head. Empathy is a strong benefit in what we are trying to achieve. I feel all 3 behavioural barriers will be prevalent but Lazy has definitely provoked the most thought and analysis from myself."

About your instructor

Influencing Action with Behavioural Science is designed and facilitated by behavioural specialist Bri Williams. A member of the Institute for Learning Professionals, Bri was one of the first in Australia to establish a consultancy specialising in the application of behavioural economics to business and personal effectiveness, and since 2011 has trained hundreds of people across large and small businesses in how to make life easier through behavioural science.