Speaking and training

You’ve heard about a two-speed economy, but what about a two-speed customer? Marketers and business owners spend a whole lot of time and money trying to get customers to buy, click or call. But it feels like a game of whack-a-mole. No sooner has the latest social media platform launched than last week’s influencer has #hashtagged their way into obscurity.

Turns out that focussing on the fast-paced whims of customers is a fast way to burn money. Instead, by understanding how humans are wired to make decisions from an evolutionary perspective you can build products and campaigns that will outwit and outlast the latest fads. 

In Lazy, Scared and Overwhelmed Bri will share the three reasons customers won’t do what you want them to do. Using the smarts of behavioural science, you’ll learn:

• Common mistakes we make when trying to influence action 
• Why there’s a gap in the customer insight’s landscape and how to fill it
• What behavioural economics is and why it’s important
• How to anticipate and address three barriers to your customers doing what you want them to do

Accountants, lawyers, designers, architects, doctors...No profession is safe from outsourcing and algorithms. Unless, of course, they become expert in the murky world of human decision-making and influence. As anyone who has ever managed an employee or dealt with a difficult client knows, there’s nothing easy about soft skills. 

Thankfully, Bri has a plan for you to anticipate and overcome client, staff and stakeholder resistance using behavioural science, whatever situation you find yourself in. Future proof your profession with the hard edge of soft skills.

This is the story of how one introvert found her voice in a most unexpected way. Part memoir, part tutorial on how introverts can better influence people around them, The Introvert’s Roar is a funny, spirited, poignant insight into how introverted people can let their power out.

How to live and work better by thinking less.

A provocative session in which Bri puts forward the case to "unthink" your life.

Unthink is about struggling less and achieving more, using cognitive biases to advantage rather than exhausting ourselves and making the good thing, the easy thing.

What can a shampoo bottle teach you about convincing clients of value? What does a birdbath have to do with customer conversion? What does a zebra crossing mean for website design? In the wrong hands behavioural science can seem too abstract and theoretical, feeling too far removed from the realities of day to day life. 

In this prop-filled, fun-filled, quirk-filled presentation, Bri uses everyday examples of behavioural influence to make the audience feel like it’s something they knew all along, but just hadn’t realised how to apply it to business. They’ll never look at oranges and potatoes the same way again.