Don't format a web link like this
Are you making a simple formatting mistake that stops people clicking?
How you format a web link in your emails needs to change according to the relationship you have with the recipient.
If they know you, it’s fine to hyperlink.
If they don’t know you, don’t hyperlink.
For example, because you know me, I can hyperlink like this.
But when I am sending information to a new client, I instead provide the web URL address like this: www.briwillia
How you...
Behavioural Economics has a sticky date problem
Enjoying a weekend away with friends recently and we decided to share dessert. What better on a winter's night than the sweet decadence of a gooey, melting, sumptuous Sticky Date Pudding?
And it arrived.
Only it wasn't as we expected. In fact, we had to confirm that they had given us the right dessert.
Oh yes, it was a Sticky Date Pudding.
It was a deconstructed Sticky Date Pudding.
Dry portion of cake to the left. Sauce in a smear to the right. A quenelle of ice-cream in the...
