Blog

Get free and fresh ideas every weekday

How uncertainty impacts customer behaviour

 

Consumers want certainty. That seems to be the prevailing assumption when it comes to influencing customer behaviour. In times of great uncertainty, so the story goes, people crave stability and become more risk averse. 

Not so fast.

Here are four ways certainty - or lack thereof - impacts your customers.

Because while the likelihood of something happening does impact customer decisions, what decision is made depends on whether the outcome is likely to be positive or negative. ...

Continue Reading...
Close

50% Complete

Two Step

Register your interest and Bri will let you know as soon as the course is available