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There are five myths about behaviour that persist despite being debunked by social sciences like behavioural economics.

In this video, I share what they are and why the science of influence has its own influence problem!

Snails are amazing, the way they lug their homes on their back. 

It’s quite the balancing act:

• Too heavy a shell, they can’t move.
• Too flimsy, it doesn’t protect them, which curtails their freedom.

It’s a balancing act humans are subject to, as well.

We’re constantly assessing what level of risk to carry before we compromise either freedom or safety. 

• Yes, I can post on social media, but what if I attract hate?
• Yes, I can buy your services,...

You may have seen it a hundred times.

It’s part of the cultural landscape. A meme, even.

But what does a TV test pattern actually mean?

I’d never even thought about this until I saw it revealed.

What looked random to me is actually intentional. Nearly every pixel in that pattern has meaning. 

It’s purposeful. Predictable. Testable.

Now imagine having that same discovery about behaviour.