The field of behavioural economics has been knocked around a couple of times over the past week or so..
Perhaps most significantly, news broke of a research study on fraud being found to have used fraudulent data. Yes, painfully ironic.
The 2012 study by Shu, Mazar, Gino, Ariely and Bazerman found getting people to sign their name at the top of a form rather than the end increased the likelihood they’d complete the form honestly.
Such an interesting finding doesn’t stay quiet for...
In this episode of Talking Talks I speak with Christian Hunt, founder of Human-Risk.
Christian specialises in applying behavioural science to ethics and compliance, topics that may seem dull but he manages to bring to life for his audience.
In our discussion we cover a range of things, like why some titles can be terrible, whether you should finish in Q&A, the difference between stage and virtual presentations and why Christian thinks PowerPoint "is the devil's work"!
View a sample of...
I was excited to present at the world's biggest and best festival of behavioural science, created by Ogilvy.
It kicked off in Sydney and travelled around the globe, finishing in New York 14 hours later.
Here's my 'tight ten' in which I explain my behaviour change model.