You are busy. I get it.
Now you can get behavioural lessons wherever you are and whenever it suits!
I've turned core lessons from Just Do This into a podcast that can be listened to from your favourite podcasting app, like Apple and Google podcasts.
It's exclusive to Just Do This members as part of their membership - there's no extra cost.
Just another reason to join Just Do This.
Sill not sure? Have a look for yourself with free access for 24 hours...
When it comes to influencing behaviour of customers and colleagues, there are a lot of things you can do. But there’s also a lot of things you shouldn’t do.
Too many businesses prioritise aesthetic over efficacy.
For example, websites with call-to-action buttons that match their brand. I get it! Brand guidelines are important. We want our businesses to look well considered and professional.
The problem when everything...
How to deal with painful people using behavioural science.
Behavioural expert Bri Williams takes you through the three types of painful people you are likely to encounter in business: People pleasers, Know it alls and Obstinates.
People pleasers bulldust, Know it Alls bamboozle and Obstinates bulldoze!
The transcript and full video is available exclusively to Just Do This members. Find out more here.
You might also find interesting:
It was an absolute delight to have Bora Ergor interning with me this year.
Bora is a very talented psychology student at the University of Strasbourg and together we worked across a range of assignments.
In this video Bora talks us through what his research unearthed as well as tips for people seeking to intern.
We cover what behavioural science says about:
What can an expert in evolutionary psychology tell us about presenting? Lots!
In this episode of Talking Talks Bri speaks with psychologist and head of Behavioural Science at Ogilvy, Sam Tatam.
We talk about why everything is selling, why gaps are essential in your presentation (leave space in the mousetrap), why you should watch yourself on mute, maximising the pixels in a virtual presentation and similarities and differences between client work and keynotes. Oh, and why Sam wants...
When presenting, how can you make your audience feel?
In this episode of Talking Talks Bri speaks with stand-up comedian and behavioural scientist George Elerick.
We talk about how human universals can connect us with an audience, why it's good to start with the end in mind, George being an empathetic extrovert and huge fan of provocation, word choice and how to use behavioural science in presentations.
We struggled with a wobbly internet connection between LA and Melbourne for this one, so...
The field of behavioural economics has been knocked around a couple of times over the past week or so..
Perhaps most significantly, news broke of a research study on fraud being found to have used fraudulent data. Yes, painfully ironic.
The 2012 study by Shu, Mazar, Gino, Ariely and Bazerman found getting people to sign their name at the top of a form rather than the end increased the likelihood they’d complete the form honestly.
Such an interesting finding doesn’t stay quiet for...
In this episode of Talking Talks I speak with Christian Hunt, founder of Human-Risk.
Christian specialises in applying behavioural science to ethics and compliance, topics that may seem dull but he manages to bring to life for his audience.
In our discussion we cover a range of things, like why some titles can be terrible, whether you should finish in Q&A, the difference between stage and virtual presentations and why Christian thinks PowerPoint "is the devil's work"!
View a sample of...
I was excited to present at the world's biggest and best festival of behavioural science, created by Ogilvy.
It kicked off in Sydney and travelled around the globe, finishing in New York 14 hours later.
Here's my 'tight ten' in which I explain my behaviour change model.