Signalling honesty in customer reviews
When someone says "I'll be honest" or “I don’t want to be mean…” before criticising a product, they're actually increasing others’ desire to buy it.
By using dispreferred markers like these, the reviewer is softening what they are about to say, and increasing how likeable they seem as a result.
It’s a social risk to be negative, so proclaiming their willingness to say it anyway enhances their credibility.
But what does it do to the product...
How to get ahead of trends
Is the world moving more quickly, really?
I've been thinking a lot about the speed of change lately, largely because every book or podcast seems to lament how quickly things are moving and the challenge this poses in keeping up.
You've heard it too, no doubt. "Things were so much simpler 10, 20, 50 years ago".
Yes and no.
What if the pace of change is an illusion?
Like this. The image appears to be moving, but it's actually not.
Why we never get ahead of the curve
Where a lot of...
