When we hear about behavioural science and evolutionary psychology, it can sound daunting and, worse still, far removed from our day to day decisions and interactions. Low on relevance, high on hyperbole.
But I’m guessing you are more familiar with the tenets of behavioural science than you realise. I’m even going to guess that you hold a lot of the insights into human nature in your hand, twice, maybe three times a day.
Ahh, the humble tube of toothpaste.
If you’re up for...
Is the world moving more quickly, really?
I've been thinking a lot about the speed of change lately, largely because every book or podcast seems to lament how quickly things are moving and the challenge this poses in keeping up.
You've heard it too, no doubt. "Things were so much simpler 10, 20, 50 years ago".
Yes and no.
What if the pace of change is an illusion?
Like this. The image appears to be moving, but it's actually not.
Where a lot of...
What kind of habits do people struggle most with, and what can we do?
In this article I’m going to share three types of habits, and the best strategies to use with each.
A few years ago I wrote a book called The How of Habits, and since then I’ve provided a free “habits inventory” tool on my website that people can fill out to self-assess areas they’d like to improve.
I get the de-identified, aggregate data that indicates what people would most like to get...