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Typing vs. telling


Typing rather than talking changes behaviour.

Customers are more willing to buy, for example, when they type their search rather than use a voice assistant like Siri or Alexa.

When we type, we subconsciously associate it with taking action.

When we use a voice assistant, we instead associate it with gathering information and deliberating.

Unfortunately, customers are unlikely to tell you they decided to buy because they typed rather than talked. They can’t.

They won’t...

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Portable habits


My number one tip, when people ask about habit change, is your physical environment. Set it up to make it easy to do the right thing and hard to do the wrong thing.

But there’s a problem with relying on your environment. What if it changes?


The perils of contextual cues

I was travelling recently but completely forgot to take my vitamins in the morning. Why? The context had changed.

The behaviour of taking my vitamins is tied to my breakfast routine at home, and it turns...

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