There is plenty of upside in applying behavioural science, but there are five pitfalls that you should know about too.
In this video I’m going to take you through the 5 pitfalls of behavioural economics, and how to avoid them.
Pitfall #1. Thinking it only applies to customers
Behavioural economics is the study of how emotional, social and cognitive biases and heuristics impact behaviour.
Behaviour is the operative word here, because the same forces that impact your...
What do you think of this?
It’s the product order page for a pet supplies website.
More specifically, what do you think about the auto delivery being defaulted?
Well, from personal experience I can tell you it is difficult to recognise you are committing yourself to auto-delivery and this inadvertent decision only occurs to you when boxes of Chicken Breast keep appearing on your doorstep.
So, is this business manipulating its customers?
It’s an important...
There are three hard truths about your customer.
The accompanying article is available on my blog archive: https://blogbriwilliams.wordpress.com/2018/08/03/three-truths-about-people/