How to sell if you don't like selling
I hate selling.
Now, that's a problem if you are someone like me who runs their own business, or you're in a role that requires you to bring in the dollars.
Or maybe you are trying to 'sell' your credentials in a job interview or sell the benefits of a new project?
Bottomline, how to sell if you don't like selling?
In this video I explain how to think differently about selling, and the ONLY three reasons people don't buy.
This is a sample of content from my Just Do This...
Influencing people to give a "crap"
Who Gives a Crap is a fast growing, direct-to-consumer social enterprise in the toilet paper business.
For my Just Do This members last month, I did a deep dive into five techniques they use to influence customer behaviour.
So you can sample Just Do This content, I've decided to share this video with you.
In it I cover:
- Onboarding email messages
- How they build customer confidence
- What sender address and subject lines they use
- How...
Five pitfalls of behavioural economics
There is plenty of upside in applying behavioural science, but there are five pitfalls that you should know about too.
In this video I’m going to take you through the 5 pitfalls of behavioural economics, and how to avoid them.
Pitfall #1. Thinking it only applies to customers
Behavioural economics is the study of how emotional, social and cognitive biases and heuristics impact behaviour.
Behaviour is the operative word here, because the same forces that impact your...
Is this manipulative?
What do you think of this?
It’s the product order page for a pet supplies website.
More specifically, what do you think about the auto delivery being defaulted?
Well, from personal experience I can tell you it is difficult to recognise you are committing yourself to auto-delivery and this inadvertent decision only occurs to you when boxes of Chicken Breast keep appearing on your doorstep.
So, is this business manipulating its customers?
Is nudging manipulative?
It’s an important...
Three hard truths about customer behaviour
There are three hard truths about your customer.
- They write the script
- They are the hero of their story, and
- They run on batteries
The accompanying article is available on my blog archive: https://blogbriwilliams.wordpress.com/2018/08/03/three-truths-about-people/
