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Five pitfalls of behavioural economics

 

There is plenty of upside in applying behavioural science, but there are five pitfalls that you should know about too. 

In this video I’m going to take you through the 5 pitfalls of behavioural economics, and how to avoid them.

Pitfall #1. Thinking it only applies to customers

Behavioural economics is the study of how emotional, social and cognitive biases and heuristics impact behaviour. 

Behaviour is the operative word here, because the same forces that impact your...

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The other reason you are so tired right now

covid habits system 1 system 2 Apr 15, 2020

You might be feeling more tired than usual at the moment.

Understandable if you are working harder than ever, but what if you aren’t?

Some of us have long expanses of unscheduled time on our hands. No more travel. No more commuting. No more gyms, dinner parties or sporting events.

Why so tired, then?

The other reason you are tired

Partly this may be due to stress and anxiety. Your body is working overtime to remained composed, with your parasympathetic nervous system trying to calm the...

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Why bother with this appalling invoice right now?

It’s the “so what?” I’ve been grappling with.

The “so what?” of what I do. Of who I am.

I mean, I can tell you people are lazy, scared and overwhelmed, but to what end? What do you do with that?

My plan today is to talk you through a seemingly vapid example of a business communication and then more specifically address our Covid-19 infected world.

The worst invoice I have ever seen

When I talk about people being lazy, I mean we generally like the path of...

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