There are three stages of using behavioural economics. In this video behavioural expert Bri Williams explains the one thing successful businesses do differently, how to move through each stage, and what to do at the critical juncture where you'll either succeed or fail.
We talk about different stages of grief and different stages of learning. Well in my experience, there are different stages of behavioural economics, too.
By the end of this video you’ll know the one thing...
I never would have imagined I would become vegan, but as someone who is deeply into behaviour change I thought I’d share the reason it happened.
In case you are still a little fuzzy about what a vegan diet entails, it is plant-based without meat, eggs or dairy. I had become vegetarian earlier in the year so eliminating meat wasn’t a significant step. Dairy was. So why did it need to happen?
I had developed an ice-coffee habit, enjoying one most lunch times. Was this a...
Two simple rules for influencing action – on friction to make the old behaviour unappealing and the new behaviour appealing.
Let’s talk behavioural models – (video) on what makes a good behavioural model and what are some of the best to use.
Nanette-ing your approach to influence – The comedian’s role, Hannah Gadsby shared, is to deliberately create tension so they can then relieve us of it. The same approach goes for pitches, presentations and...
When it comes to changing your own behaviour or someone else’s, two simple rules are:
To reduce the likelihood an existing behaviour will continue, just add friction. For example:
Public awareness campaigns crop up now and again to remind us how much one standard alcoholic drink is. In Australia, for instance, that means approximately 285 mL of full strength beer, 100 mL of wine or champagne and 30 mL of spirits.
The problem is most of us judge by the container not the contents, making a perceptual rather than intellectual judgment — much it looks, not how much it actually is, so these awareness campaigns are largely ineffective.
This is in part due to...
For some, moderation works. My mother, for example, can leave food on her plate and limit herself to two squares of chocolate a night.
For others, elimination is better. I am prone to eating everything on my plate and gobbling two ROWS of chocolate. I am therefore better to serve smaller meals on smaller plates, eliminating the decision whether and how much to leave. Eliminating chocolate from the house also works best for me.
Whether you are wired to moderate or eliminate will have a large...
You might be feeling more tired than usual at the moment.
Understandable if you are working harder than ever, but what if you aren’t?
Some of us have long expanses of unscheduled time on our hands. No more travel. No more commuting. No more gyms, dinner parties or sporting events.
Why so tired, then?
Partly this may be due to stress and anxiety. Your body is working overtime to remained composed, with your parasympathetic nervous system trying to calm the...