Two simple rules for influencing action
Nov 25, 2020
When it comes to changing your own behaviour or someone else’s, two simple rules are:
- Make the existing behaviour unappealing, and/or
Make the new behaviour appealing.
Make the existing behaviour unappealing
To reduce the likelihood an existing behaviour will continue, just add friction. For example:
- Slowing elevator doors by just 16 seconds influenced more people to take the stairs. Signs to save energy and improve health didn’t work, but friction did. (Van Houten, Nau &...
