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Two simple rules for influencing action

friction habits influence Nov 25, 2020

When it comes to changing your own behaviour or someone else’s, two simple rules are:

  • Make the existing behaviour unappealing, and/or
    Make the new behaviour appealing.

Make the existing behaviour unappealing

To reduce the likelihood an existing behaviour will continue, just add friction. For example:

  • Slowing elevator doors by just 16 seconds influenced more people to take the stairs. Signs to save energy and improve health didn’t work, but friction did. (Van Houten, Nau &...
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