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Three hard truths about customer behaviour

 

There are three hard truths about your customer.

  1. They write the script
  2. They are the hero of their story, and
  3. They run on batteries

The accompanying article is available on my blog archive: https://blogbriwilliams.wordpress.com/2018/08/03/three-truths-about-people/

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The fastest way to make your priority someone else’s too

 

A perennial challenge in business is making your priority someone else’s priority too. You know the drill. You have a project that you are under pressure to complete, but it relies heavily on input from other people. Problem is, they have projects they are under pressure to complete and don’t want to divert time, energy or effort to your patch.

Here’s how to go about it.

  1. Minimise effort
  2. Maximise relevance

Minimising effort

Minimising effort means stripping back what you...

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The three C's of designing a behavioural solution

 

Bri explains that in order to overcome resistance to behavioural influence, you need to focus on:

  • Capacity
  • Clarity and
  • Confidence
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