The Williams Behaviour Change Model


Thanks for your interest in my framework for behaviour change.

When you refer to my model, it is important to credit me as the owner and creator as follows:

The Williams Behaviour Change Model

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What's next?


👉 Become a master of behavioural influence.


Make life easier for yourself by using Bri's triangle to get better results. 

Learn all about behavioural influence and the science based techniques behind the model by joining my fun and popular course, Influencing ActionTM. 

"Having been through the Influencing Action with Behavioural Science course and invaluable coaching sessions, I feel able to recommend it to anyone wishing to influence the behaviour of their customers, staff and stakeholders. Bri is a pleasure to work with and the bite-size modules she provides are entertaining, highly relevant and most of all FUN!"  Chris Simpson, VeriSmart 

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Want better results?

I'll send you FREE short, helpful behavioural tips each weekday.

Book cover for The Williams Behaviour Book

The Williams Behaviour Book

Bri's book in which she details the Williams Behaviour Change model, along with 49 other models to help change behaviour.

More information

Lazy, Scared and Overwhelmed

Bri's presentation at Nudgestock Global in which she introduced the Williams Behaviour Change model.

Watch the presentation