Seems to me that many people think the job is done once information has been shared.
Government ‘awareness’ campaigns, corporate policy documents, consulting recommendation decks, training days…
Once you’ve informed your audience, you’ve met the brief. It’s over to them.
No. Not good enough.
We keep hearing about information overload. That people are confronted by thousands of messages and make hundreds of...
Are you providing too much detail or not enough?
People say they want information, right? But what's the right level of information to share?
Behavioural expert Bri Williams shares how to approach the issue of information, including why people think they need it and why they actually do.
More about Just Do This: www.briwilliams.com/about-just-do-this