The importance of customer touch
Haptics is the information we seek and gain through touch.
It’s why we reach out and feel the fabric of a garment, or run our hand over a piece of furniture.
We see haptics put to use in the film What Women Want, where the marketing team are given a box of products to play with, spurring their imagination.
But does touching a product actually work?
Yes.
It does two things:
- Increases ownership, making your customer feel it’s theirs.
- Fuels imagination, helping...
Renoir on contraints
“One morning, one of us ran out of the black, it was the birth of Impressionism.” - Pierre-Auguste Renoir
Perhaps a poetic, revisionist take on the start of a new style of art, but Renoir speaks to unexpected blessings of constraint.
When something you’ve relied on is taken away, a vacuum is created.
A creative vacuum.
The modern day challenge, for many of us, is not absence but abundance.
Abundance is confusing because it requires discernment. Decisions are...
