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The importance of customer touch

 

 

Haptics is the information we seek and gain through touch.

It’s why we reach out and feel the fabric of a garment, or run our hand over a piece of furniture. 

We see haptics put to use in the film What Women Want, where the marketing team are given a box of products to play with, spurring their imagination.

But does touching a product actually work?

Yes.

It does two things: 

  1. Increases ownership, making your customer feel it’s theirs.
  2. Fuels imagination, helping...
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Renoir on contraints

 

“One morning, one of us ran out of the black, it was the birth of Impressionism.” - Pierre-Auguste Renoir

Perhaps a poetic, revisionist take on the start of a new style of art, but Renoir speaks to unexpected blessings of constraint.

When something you’ve relied on is taken away, a vacuum is created.

A creative vacuum.

The modern day challenge, for many of us, is not absence but abundance.

Abundance is confusing because it requires discernment. Decisions are...

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