About Influence for IntrovertsÂ
Influence isn’t about convincing people
Most workplaces assume influence means being quick on your feet, confident in the room, and persuasive in the moment. For introverts, that’s exhausting. We’d rather reflect than spar, and by the time we’ve thought it through, the meeting has moved on.
But convincing people is only one way to influence. The more reliable way is to create the conditions that make the behaviour you want the most likely to happen.
That’s what this book shows you how to do.
Why this book is different
Books on introversion tend to celebrate who we are and stop there.
Books on influence tend to assume you’ll be in the room, on your feet, and happy to perform.
Neither gives introverts a practical way to change behaviour on their own terms.
Influence for Introverts brings behavioural science to that gap.
It shows you how to use what you already do well (observing, reflecting, and preparing) to influence action, whether you’re in a meeting, writing an email, or trying to get a teenager to pick up their wet towel.
Who it's for
- Introverts who want to influence without performing, networking more, or becoming someone they’re not
- Leaders who want to get the best from the quieter people in their team
- Anyone who’d rather change behaviour through preparation than persuasion
What's inside
- The Williams Behaviour Change Model, for diagnosing why people aren’t doing what you need them to do
- Three predictable barriers to action, and how to address each one
- Named, practical techniques you can use straight away, including the Zorro Technique, Get Before Give, and the Toothbrush Principle
- Four influencing personalities (Eagles, Parrots, Doves, and Owls), and how to work with each
- A real-world examples chapter to come back to whenever you’re stuck
Includes bonus materials
- The infographic. The whole book on a single A4 page, to keep on your desk.
- The Influencing Personalities Diagnostic. Discover your natural influencing style in 12 questions. Your access code is in the book.
- The How Introverted Are You? Quiz. Find out where you sit on the introversion-extroversion scale.
- Helping leaders get the most from your talents. A customisable guide written for introverts to share with their manager.
Rory Sutherland
President Emeritus, Ogilvy Consulting
"If you have ever found yourself talking at cross-purposes in a business meeting, or experienced long moments of mutual incomprehension, this book provides both the diagnosis and the cure."
Melina Palmer
Bestselling author and podcast host
"Bri proves you don't have to be the loudest person in the room to be the most influential one. Thoughtful, reflective planners everywhere must read this book!"
Roger Dooley
Author of Brainfluence and The Persuasion Engine
"Bri Williams turns behavioural science into tools introverts can use immediately, on their own terms."
About BriÂ
Bri Williams is a behavioural science consultant, keynote speaker, author... and introvert.
Since 2011 she has helped organisations including CommBank, NAB, Chanel, the City of Sydney, and the Australian Government change behaviour using behavioural science.
The idea for this book came from a pattern she noticed after her running training programs. The people who embraced the techniques most readily were introverts.
They didn’t need to become someone else to influence. They needed a method that suited how they already worked.
When you know how to change behaviour, you can change your world.
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