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The lily pad lesson: Four ways to overcome customer apathy

 

Without doubt, the problem I spend most time on with clients is how to overcome customer, staff and supplier apathy.

What to do when people just can't be bothered? How do you make them care? Do you need to?

So I've recorded what I call my "Lily Pad lesson" for you, in which I cover four ways to address apathy:
1.Motivate them -> but this is problematic
2.Reward their short-term bias
3. Use the "move away from" approach
4. Shape the environment -> the best in...

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Behavioural Economics has a sticky date problem

Enjoying a weekend away with friends recently and we decided to share dessert.  What better on a winter's night than the sweet decadence of a gooey, melting, sumptuous Sticky Date Pudding?

And it arrived.

Only it wasn't as we expected. In fact, we had to confirm that they had given us the right dessert.

Oh yes, it was a Sticky Date Pudding.

It was a deconstructed Sticky Date Pudding.

Dry portion of cake to the left. Sauce in a smear to the right. A quenelle of ice-cream in the...

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