Note: This article was written before the referendum was held. It has now been updated to acknowledge the referendum was resoundingly beaten, with 61% of Australians voting No and 39% Yes.
In business we spend a lot of time chasing ‘yes’.
Yes to buying from us. Yes to renewing. Yes to choosing us as their employer.
So it’s through this lens that I want to analyse the campaign for and against a Voice to Parliament. Behavioural science suggests that one side of the...
Convincing your boss to do something differently is one of the biggest frustrations people have.
It’s not just your boss, of course. It could be any colleague whose support you need.
So let’s walk through an example that I’ve shared with many of my clients.
Start with unifying language, tethering their objectives to yours.
“As you know, our task/objective is to get people to…”