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Talking Talks: Persuasive presentations, with Troy Andrews

 

How to make your presentation persuasive? And what are the ethical considerations of doing so?

In this episode of Talking Talks behavioural expert Bri Williams speaks with Troy Andrews, founder of presentationpersuasion.com.

We talk about why logically sequencing content isn't persuasive, why outcome is the first place to start, how storytelling is 22x more memorable than facts alone and how Troy's knowledge of craft beer helped win him a client.

Shownotes:

- Troy's website: ...

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Why a smaller ask can be easier refuse

Richard Branson was sharing a story about introducing TV screens to the back of airplane seats.

He went to his board and the banks but couldn’t get the $10 million loan he needed to retrofit his Virgin Atlantic planes.

So instead he called Boeing and asked “if I buy 15 new planes, could you include seat back video screens?”

“Of course!”, came Boeing’s reply.

Branson’s point was he couldn’t get a loan for $10 million, but he could for $2 billion....

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The three C's of designing a behavioural solution

 

Bri explains that in order to overcome resistance to behavioural influence, you need to focus on:

  • Capacity
  • Clarity and
  • Confidence
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