Why a smaller ask can be easier refuse
Jun 23, 2021
Richard Branson was sharing a story about introducing TV screens to the back of airplane seats.
He went to his board and the banks but couldn’t get the $10 million loan he needed to retrofit his Virgin Atlantic planes.
So instead he called Boeing and asked “if I buy 15 new planes, could you include seat back video screens?”
“Of course!”, came Boeing’s reply.
Branson’s point was he couldn’t get a loan for $10 million, but he could for $2 billion....
The three C's of designing a behavioural solution
Jun 12, 2019
Bri explains that in order to overcome resistance to behavioural influence, you need to focus on:
- Capacity
- Clarity and
- Confidence
