Present tense is more persuasive
Does writing in present tense make you more persuasive? According to research on Amazon listings, the tense we use impacts how helpful reviews are, and more importantly, how persuasive you can be in your written communications.
Past, present and future tense
Across five studies, including over 2 million online reviews, researchers wanted to know whether using past, present or future tense matters most to the reader.
Starting with a database of 832,137 Amazon fashion and beauty product...
Optimising customer reviews
Optimising customer reviews means paying attention to how people express themselves, not just what they express.
It's not only how many stars a customer gives you that can make a difference, it's whether they use past or present tense to describe their experience.
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