Nudges are all about subtly influencing behaviour. In this video, I talk through my top five principles from behavioural economics to apply to your business right now, to improve results.
You'll see examples from Twitter, eBay, Noom and others.
More about my Influencing Action course:
Additional Framing resources for you: -
There’s a truckload of research on how best to frame messages to appeal to your audience.
For example, ads that are framed positively work best for people who are promotion-focussed – in other words, they seek to maximise the probability of obtaining a positive outcome (Lee, Liu and Cheng, 2018).
This was true regardless of whether the product was hedonic (like a massage, or holiday, or aesthetic attributes of a product like a laptop’s design) or utilitarian (think...
Could telling yourself to do more of something be the worst thing you can do?
New research suggests so.
We live in a world of more — of ‘shoulds’, particularly when it comes to wellbeing.
I should exercise more, save more, eat more healthily.
But maybe that pressure is backfiring on our ability to achieve our goals?
Researchers Tuk, Prokopec and Van den Bergh (2020) set out to see whether it would be more motivating to tell yourself “I’ll...
Text messages are a big part of how organisations communicate with customers.
So you do you get them right?
Not only are text messages a cost-effective tool, but there’s a significant amount of behavioural science available that proves how effective these messages can be.
In one study, the UK Behavioural Science Team were able to reduce missed medical appointments, or no-shows, by 25%.
The best performing message pointed out how much the...
Want an inexpensive way to bolster customer satisfaction and sell more? Use concrete language.
That was the finding from “How Concrete Language Shapes Customer Satisfaction” (2020) by Grant Packard and Jonah Berger.
In the study, Packard and Berger tested whether referring to items using abstract (e.g. “pants”) vs. concrete (e.g. “blue jeans”) descriptors impacted satisfaction, willingness to buy and purchase behaviour.
Abstract language is the realm of the...