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Pricing is like a puffer jacket

 

I’ll never forget visiting Brisbane in winter. 

As a Melburnian I packed light, shedding layers as the northern sun warmed my bones.

Around me, locals swarmed, clutching coffees and swathed in puffer jackets.

When you’re used to 12 degrees, 19 degrees feels warm.

When you’re used to 25 degrees, it doesn’t.

Our experience of temperature is relative. 

So is pricing.

Things are only expensive or cheap depending on context.

Repairing my heater for $250 is...

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