You already have enough on your plate

Let me show exactly how to get better results 


Just Do This

Science-based hacks for small business.


Your business, but better


You're busy. I get it.

You may also be a little frustrated you're here.

Hopeful, but frustrated.

I mean, if your business was absolutely flying you probably wouldn't be searching my site.

Well, the fact that you are here and reading this is good news.

You're not imagining it.

Your business could be better.

You should be getting better results for your efforts.

The question is, why aren't you?

24,960 hours of expertise, distilled 


If you had a big fat budget, I come into your business and we'd work through how to optimise your sales process, website, invoices, team management...the list goes on.

But that would cost you tens of thousands.

Instead, I've distilled over 24,960 hours of my behavioural expertise down into a straight-forward program.

In Just Do ThisTM I provide answers to questions that have been nagging you.

  • Why isn't my website converting?
  • What should I say when someone tells me 'no thanks, we're fine"?
  • How many options should I list and how should I price them?

and so much more.

And because you are busy, all the lessons are bite-sized, entertaining and pragmatic.

I deliver them in video, audio and written form, so you can search and find a topic when you need it, how you need it.

You also get FREE direct and live access to me every month for an open office hour.

Here's a peek at what Just Do ThisTM looks like:

See pricing and inclusions

You'll access techniques your accountant, your lawyer, your marketing consultant and even your web designer doesn't know about.

Because if they did, you wouldn't need to be here.

What real members say

Here's what a couple of real-life business owners say about Just Do This


The nitty gritty of what you get


1. Tackling real issues

Just Do ThisTM covers what you need know across three modules:

  • Gaining customers¬†
  • Keeping customers
  • Operational issues

The content library includes over 70 lessons.

PLUS you get access to the exclusive members-only podcast, so you can listen to Bri explaining what to do while you are on the go.

2.  Direct access to Bri via:

  • 'Office hours' open discussions, where you can ask whatever you need to ask; and
  • An exclusive online community, moderated by me, where you can ask questions and share ideas.¬†

3. Templates and tools such as:

  • A Behavioural Audit you can do for your business to work out where the gaps are.
  • A Buyer Persona guided questionnaire.
  • A Pricing Spread Calculator¬†to¬†work out your best pricing.
  • A¬†Value Proposition¬†drafting tool to help you clarify what your market needs to hear from you.
  • Scripts for Gaining customers
  • Scripts¬†for Keeping customers
  • Scripts for Operational issues
See topics included

"Your fork in the road is an ATM machine. Conversion rate up, sales cycle shortened. I'm converting everyone in the meetings now, no longer sending them more info after the call. It's just brilliant. Thanks again." Paul H.


Get instant access to the program once you join. You can cancel your membership at any time. 

More than one of you...


Annual membership for up to 5 people

  • Multi-user license, individual access
  • Pay once per year, full 12 months access
  • Pay by securely by¬†credit card, Google Pay or PayPal
Let's do this! Join now

If you want flexibility...


Pay $29.67 each month plus once-off set-up fee $87

  • Single-user license
  • Pay-per-month, cancel any time
  • Pay by securely by¬†credit card, Google Pay or PayPal
Let's do this! Join now

If you want to save...


Pay annually and save

  • Save $53.00 by paying annually
  • Single-user license
  • Pay by securely by¬†credit card, Google Pay or PayPal
Let's do this! Join now

100% Money Back Guarantee

I want you to feel comfortable working with me, so I would like to offer you a 100% money back guarantee on Just Do ThisTM.

If you discover within 72 hours of purchase that it is not what you expected, get in touch and I'll refund your investment. 

Get access today

Topics so far include...

Gaining Customers

  • How to design¬†your website
  • How to create effective lead magnets
  • How to create your buyer persona
  • How to craft¬†your¬†value proposition
  • How to create winning pitches and proposals
  • How to close a sales conversation
  • How to deal with the 'we're fine, thanks' objection
  • How to sell if you hate selling
  • How¬†many¬†products should you offer?
  • What to name your products
  • Where to place images in an ad or webpage
  • How to price different options
  • How to communicate price
  • How to get your customer to reveal their budget
  • How¬†the shape of numbers impacts pricing and discounts
  • How and when to¬†use discounts vs.¬†bonuses
  • Using free trials to gain customers
  • How to manage requests for free advice
  • How to¬†improve quote conversion
  • Should you charge for shipping?
  • How to¬†use¬†satisfaction policies
  • How to deal with negative reviews
  • Scripts¬†for gaining customers


Keeping customers

  • Four ways to keep your customers
  • How to upsell an existing customer
  • How to change your levels of service without losing customers
  • How to communicate price rises
  • How to handle complaints
  • Sample and example customer communications
  • Scripts for keeping customers


Operational issues

  • How to write effective letters and emails
  • How to¬†know what the right amount of information is
  • How to¬†design invoices¬†so you get paid
  • Dealing with painful people
  • How to¬†be productive
  • How to manage cashflow
  • How to deal with inflation
  • Recruiting staff - from job ads to offers
  • Dealing with a micromanager
  • How to motivate employees
  • How to have¬†presence in online meetings
  • Scripts for operational issues
  • How to identify gaps in your business (Behavioural audit)
  • How to prioritise projects (Prioritisation Wizard)


See pricing and unlock access

Frequently Asked Questions

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About your instructor

Just Do This  is designed and facilitated by behavioural specialist Bri Williams. A member of the Institute for Learning Professionals, Bri was one of the first in Australia to establish a consultancy specialising in the application of behavioural economics to business and personal effectiveness, and since 2011 has trained hundreds of people across large and small businesses in how to make life easier through behavioural science.