Here, use my toothbrush
Everyone has a toothbrush and no one wants to use someone else’s.
Just like ideas .
It’s a major issue within organisations.
See if this sounds familiar.
You gather for an ‘all in’ brainstorming session.
Flip charts. Post-It Notes. Textas.
There’s a flurry of ideas.
You’re given a bit of time to flesh out your best idea and then, standing before your peers, present your work.
People nod along and say good things.
Meanwhile, what they’re...
Which digit do you want people to focus on?
Ending your price with “9” is a tidbit of pricing psychology that has entrenched itself in business folklore.
Why? Because $1999 seems better than $2000, and $12.99 better than $13.
But why does it seem better?
It may have a lot to do with the direction the digit is pointing. You see, 9 points to the left, as does 1, 2, 3, 4 and 7.
5 and 6 are right-facing whereas 0 and 8 are centered.
This digit-directionality (Coulter, 2007) is yet another consideration when it...
