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Everyone has a toothbrush and no one wants to use someone else’s.

Just like ideas .

It’s a major issue within organisations.

See if this sounds familiar.

You gather for an ‘all in’ brainstorming session.

Flip charts. Post-It Notes. Textas.

There’s a flurry of ideas.

You’re given a bit of time to flesh out your best idea and then, standing before your peers, present your work.

People nod along and say good things. 

Meanwhile, what they’re...