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Talking Talks: Persuasive presentations, with Troy Andrews

 

How to make your presentation persuasive? And what are the ethical considerations of doing so?

In this episode of Talking Talks behavioural expert Bri Williams speaks with Troy Andrews, founder of presentationpersuasion.com.

We talk about why logically sequencing content isn't persuasive, why outcome is the first place to start, how storytelling is 22x more memorable than facts alone and how Troy's knowledge of craft beer helped win him a client.

Shownotes:

- Troy's website: https://presentationpersuasion.com/

- Troy's Nudgestock presentation: https://youtu.be/mdJE-rJsnKU

- Bri's Nudgestock presentation: https://youtu.be/OzukCBhxSZ8

About Bri:
Bri is the Behaviour Explainer, an expert in applying behavioural science to everyday work and personal issues. She founded her consultancy People Patterns in 2011, is the author of five books and created Talking Talks to demystify the craft of public speaking. More about Bri: https://briwilliams.com/

About Troy:
Presentation Coach/ Corporate Trainer- Founder of PresentationPersuasion.com
Speaker at Nudgestock 2020 "The Psychology of Persuasive Presentations”
Clients include Duke University, 3M, VW,Nike, IKEA, Porsche, H&M, etc
Trained thousands on Presentation theory, Design, and Delivery
Focuses on practical + persuasive presentations based on Behavioral Science + Economics, and Persuasion Theory

About Talking Talks:
Talking Talks is a behind-the-scenes look at how world class speakers craft and deliver their presentations. A video series created and hosted by behavioural specialist Bri Williams, you'll hear from real-life public speakers about their approach to presenting.

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