How to make your presentation persuasive? And what are the ethical considerations of doing so?
In this episode of Talking Talks behavioural expert Bri Williams speaks with Troy Andrews, founder of presentationpersuasion.com.
We talk about why logically sequencing content isn't persuasive, why outcome is the first place to start, how storytelling is 22x more memorable than facts alone and how Troy's knowledge of craft beer helped win him a client.
- Troy's website: ...
Nudges are all about subtly influencing behaviour. In this video, I talk through my top five principles from behavioural economics to apply to your business right now, to improve results.
You'll see examples from Twitter, eBay, Noom and others.
More about my Influencing Action course:
Additional Framing resources for you: -
I was excited to present at the world's biggest and best festival of behavioural science, created by Ogilvy.
It kicked off in Sydney and travelled around the globe, finishing in New York 14 hours later.
Here's my 'tight ten' in which I explain my behaviour change model.