Blog

At the height of the pandemic, when virtual conferences were a new thing, world leading ad agency Ogilvy invited me to speak at Nudgestock.

Nudgestock is their annual festival which brings people with an interest in behavioural science together.

So, of course, I took the opportunity to eat a sticky date pudding in front of a global audience.

Um, what?

Was it the first time a speaker had eaten live on stage?

Probably.

But I was making a point.

And it was about the fragmentation of...

One of my favourite podcasts is A Load of BS, in which Daniel Ross talks with people within and adjacent to behavioural science community.

By adjacent, I mean Monty Python's John Cleese, for example, talking about creativity, and Dr Dimitri Xygalatas on rituals like body piercing and Nazi parades.

He's also interviewed advertising luminaries like Dave Trott and Sir Martin Sorrell, and behavioural science experts like Nir Eyal, Dilip Soman and Nina Mazar.

So I was rapt to be invited onto his...