Once the dominant streaming service, Netflix is haemorrhaging subscribers, losing market share to the likes of Disney Plus, YouTube and Amazon Prime.
To shore up revenue, they have rolled the dice on a new ad supported "Basic" option.
Is this a good move?
That depends on the behaviour they are seeking to displace. Presumably this is an acquisition rather than retention strategy.
That means they are seeking to win customers from streaming competitors,...
Nudges are all about subtly influencing behaviour. In this video, I talk through my top five principles from behavioural economics to apply to your business right now, to improve results.
You'll see examples from Twitter, eBay, Noom and others.
More about my Influencing Action course:
Additional Framing resources for you: -
What do you think of this?
It’s the product order page for a pet supplies website.
More specifically, what do you think about the auto delivery being defaulted?
Well, from personal experience I can tell you it is difficult to recognise you are committing yourself to auto-delivery and this inadvertent decision only occurs to you when boxes of Chicken Breast keep appearing on your doorstep.
So, is this business manipulating its customers?
It’s an important...
On how technology has changed the craft of writing, author Neil Gaiman remarked;
“Typing is not work. Choosing is work.”
Since moving from typewriters to computers, he noted, the average word count has blown out from 3-6,000 per article to 9,000 because "it’s not hard to include two ways of saying something”.
I can’t shake this insight because it says so much about how we behave. At work. At home.
When writers drafted in longhand, it was painstaking to...