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Is this manipulative?

What do you think of this?

It’s the product order page for a pet supplies website.

More specifically, what do you think about the auto delivery being defaulted?

Well, from personal experience I can tell you it is difficult to recognise you are committing yourself to auto-delivery and this inadvertent decision only occurs to you when boxes of Chicken Breast keep appearing on your doorstep.

So, is this business manipulating its customers?

Is nudging manipulative?

It’s an important...

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Helping customers justify their decision to others

 

In a recent article I wrote about research into self-justification which found consumers are much more likely to avoid unpleasant or confronting information (like calories on a menu) if they are given “cover”.

In other words, they’ll skip the café with calories on the menu if they can hang their decision on an unrelated reason, like the reviews that café received for its service.

We’re masters at finding reasons to justify to ourselves what we want to do....

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How to prioritise projects

 

Every business I've worked in or worked with has struggled with too many priorities. So in this clip I run through four behaviourally nuanced questions to shift and sort what's really most important.

By asking the four questions you'll be able to slot each project into one of the following categories:

Must Do = a clear priority for the business. Life would be significantly worse if you don't proceed.

Nice to do = some upside but could disperse focus if included.

Could do = outcomes are too...

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