Nudges are all about subtly influencing behaviour. In this video, I talk through my top five principles from behavioural economics to apply to your business right now, to improve results.
You'll see examples from Twitter, eBay, Noom and others.
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“Don't wait until you’re thirsty to dig a well” implored Chinese philosopher Zhu Xi over 800 years ago.
In other words, you need to put plans in place today for things that may happen tomorrow.
But how many of us do that? How realistic is it when you are mired in the day-to-day?
I’ve seen variants of this quote being spruiked by futurists and strategists. Most commonly, “dig the well before you get thirsty!”
Let's be clear. To influence some else's behaviour means you are going to have to put some effort in.
The smart approach is to be as effort-less as possible, and that means getting clear on your behavioural objective and anticipating the likely resistance you will encounter.
That's what I explain in this 5 minute video using, what else? Butter.