The Knife Through Butter approach to behavioural influence
Jul 25, 2019
Let's be clear. To influence some else's behaviour means you are going to have to put some effort in.
The smart approach is to be as effort-less as possible, and that means getting clear on your behavioural objective and anticipating the likely resistance you will encounter.
That's what I explain in this 5 minute video using, what else? Butter.
