I was excited to present at the world's biggest and best festival of behavioural science, created by Ogilvy.
It kicked off in Sydney and travelled around the globe, finishing in New York 14 hours later.
Here's my 'tight ten' in which I explain my behaviour change model.
For some, moderation works. My mother, for example, can leave food on her plate and limit herself to two squares of chocolate a night.
For others, elimination is better. I am prone to eating everything on my plate and gobbling two ROWS of chocolate. I am therefore better to serve smaller meals on smaller plates, eliminating the decision whether and how much to leave. Eliminating chocolate from the house also works best for me.
Whether you are wired to moderate or eliminate will have a large...
I have a frosty relationship with cooking. It’s not something I find relaxing. It’s not something I like to spend time on. It’s not something in which I have confidence.
This has meant being bound to recipes. I stick to the process and trust the outcome will be okay.
But there’s a difference between following a recipe and knowing how to cook.
Recipe-culture is infecting - and ruining - business.
Most of the techniques I talk about deal with subconscious influences on behaviour; how the time of day impacts who gets out of jail or how music in a shop can change what people buy, for example.
But today I want to help you have conversations with people. In short, how to lead an individual or group through the need to change so they get on board and stop resisting you.
Created in 1919 by American writer Johnston McCulley, Zorro is a fictional character who...