When we hear about behavioural science and evolutionary psychology, it can sound daunting and, worse still, far removed from our day to day decisions and interactions. Low on relevance, high on hyperbole.
But I’m guessing you are more familiar with the tenets of behavioural science than you realise. I’m even going to guess that you hold a lot of the insights into human nature in your hand, twice, maybe three times a day.
Ahh, the humble tube of toothpaste.
If you’re up for...