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Snails are amazing, the way they lug their homes on their back. 

It’s quite the balancing act:

• Too heavy a shell, they can’t move.
• Too flimsy, it doesn’t protect them, which curtails their freedom.

It’s a balancing act humans are subject to, as well.

We’re constantly assessing what level of risk to carry before we compromise either freedom or safety. 

• Yes, I can post on social media, but what if I attract hate?
• Yes, I can buy your services, but what if I don’t get results?
• Yes, ...

When real estate mogul Barbara Cororan sends a thank you note to clients, she doesn’t use a letter.

She uses a postcard.

A postcard saves them the trouble of having to open an envelope.

The thanks is right there. 

How can you cut to the good news?

See: The Little Book of Letters and Emails