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How to keep your customers


Solve a problem for me, but remind me you are.

People generally stick with what they have if it continues to work. 

The problem for some businesses is they might solve it too well. 

The problem recedes in their customer’s mind so they start taking it for granted. Maybe I don’t need to keep paying for that? Maybe the problem has gone away? Maybe I can get it cheaper?

That’s why we need to keep reminding people what we’re doing. The load we’re...

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When real estate mogul Barbara Cororan sends a thank you note to clients, she doesn’t use a letter.

She uses a postcard.

A postcard saves them the trouble of having to open an envelope.

The thanks is right there. 

How can you cut to the good news?


See: The Little Book of Letters and Emails 

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