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Solve a problem for me, but remind me you are.

People generally stick with what they have if it continues to work. 

The problem for some businesses is they might solve it too well. 

The problem recedes in their customer’s mind so they start taking it for granted. Maybe I don’t need to keep paying for that? Maybe the problem has gone away? Maybe I can get it cheaper?

That’s why we need to keep reminding people what we’re doing. The load we’re...