The Little Book of Letters and Emails (book)
Six golden rules for compelling communications
About The Little Book of Letters and Emails
Tired of getting your emails ignored? Terrified customers will react badly to a letter you have to send?
We spend a lot of time and money writing emails and letters, yet so many fail to engage the reader in the way we want.
In The Little Book of Letters and Emails behavioural specialist Bri Williams has pulled together six golden rules for making correspondence compelling in a short and sharp 24 page guide.
You'll learn how to:
- Get clear on your behavioural objective
- Engage with the right type and amount of tension
- Break bad news without breaking the relationship
- Use active and passive voice
- Personalise appropriately
- Write differently for letters and email
This book will help you write right with behavioural science.
About the author
The Little Book of Letters and Emails is another in the "little book" series by Behavioural Specialist Bri Williams. Bri was one of the first in Australia to establish a consultancy specialising in the application of Behavioural Economics to business and personal effectiveness, and since 2011 has worked with a range of large and small businesses on making life easier through behavioural science.