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Note: This article was written before the referendum was held. It has now been updated to acknowledge the referendum was resoundingly beaten, with 61% of Australians voting No and 39% Yes. 

In business we spend a lot of time chasing ‘yes’.

Yes to buying from us. Yes to renewing. Yes to choosing us as their employer.

So it’s through this lens that I want to analyse the campaign for and against a Voice to Parliament. Behavioural science suggests that one side of the...