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Gaining, maintaining and directing attention

Let’s talk about why I love this ad. 

Tweeted by @Karminker, I love this ad for the following reasons.

It’s true. The missing tooth absolutely wins focus and supports the importance of dental care.

It surprises. What looks like a boring ad is actually clever and witty.

It makes you experience your own information processing blind spots. Yes, the first thing we see is the smile, not the missing eyebrow.

And that’s what I want to talk about today - gaining, directing and...

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You've been primed! Will Smith shows us how to influence the subconscious.

There’s a scene in the recent Will Smith movie, “Focus” where as a seasoned con-man he is involved in a high stakes bet.

He lets the gent against whom he is betting randomly choose the number of a football player from the teams below them in the stadium.

If Will Smith’s off-sider (Margot Robbie) also chooses the same random player, Smith wins. If not, he loses everything.

Spoiler alert, both choose player 55 and Smith wins.

Turns out that there was nothing...

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